7UP® PARTNERS WITH AIRTEL INDIA AND LAUNCHES REFRESH BEFORE YOU RECHARGE CAMPAIGN

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Consumers to get Airtel recharge coupon worth INR 10 to INR 20 on the purchase on 7UP® PET bottles

National, September 9th, 2022: Ringing in the festive season with a refreshing offer for its consumers,
7UP® has unveiled an all new TVC to mark PepsiCo India’s recent partnership announcement with Bharti
Airtel (“Airtel”). With this offer, consumers now have the chance to get discount on Airtel thanks App
and get prepaid recharge worth INR 10 to INR 20* on every purchase of 7UP® PET bottles. The fun new
TVC features the quirky, curly haired mascot Fido Dido to announce the latest offering.
In the opening scene, a boy idles time at a restaurant, his phone has a FIDO DIDO© cover. When he
attempts to make a recharge on the Airtel Thanks app, FIDO pops out of the cover and presses the locks
button. The guy is taken aback by the prank and finds FIDO pointing to turn over and see the refreshing
7UP®️ bottle with the waiter. Zooming into the packaging the boy finally understands the exciting new
offer of getting a discount on his Airtel recharge. Thus, putting the focus on how 7UP® enables
refreshment along with convenience, making the occasion more beneficial for the consumers.
Speaking about the new campaign, Naseeb Puri, Senior Marketing Director, Flavors, PepsiCo India,
said, “The refreshing offering in partnership with Airtel is a great match that will further compliment the
experience of our consumers this festive season. The intent is to ensure more value and refreshment
through this offer which will further make their celebrations more special.”
This offer* is valid on the purchase of 7UP® PET bottles ranging across 250ml, 500ml, 600ml, 750ml,
1.25L and 2.25L. The partnership will be amplified via robust 360-degree campaign spanning TV, digital,
outdoor, and social media. 7UP® is available in single/multi-serve packs across traditional and modern
retail outlets as well as on select e-commerce platforms.


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How to avail the benefit

Pack MRP (INR) Airtel RC disc.
(INR)

Pet 200ml/ 250ml/
350ml/ 400ml 20 10
PET 500 / 600 ml 38 15
PET 750ml 40 15
PET 1.2 Ltr/ 1.25 Ltr 60 20
PET 1.75 Ltr/ 2 Ltr/
2.25 Ltr 95 20

Airtel Prepaid consumers can redeem their 12-digit coupons on
the Airtel Thanks app on a minimum recharge amount of INR

  1. The offer can be availed up to a maximum of two times on
    every unique mobile number using two different Airtel codes
    on the purchase of two independent product packs of their
    preferred beverages. To avail the benefit, consumers can simply
    refer to the ‘Airtel’ code printed on the reverse side of the label
    of their beverage purchase, go to Airtel Thanks app – ‘My
    Coupons’ section and enter the code to claim the discount. The
    discount coupon will get added to the consumer’s account shorty after this. The offer is valid to be claimed till
    February 2023. Once claimed, the discount coupon will be available to the consumer for next 90 days or till
    consumption of the discount coupon, whichever is earlier.
    About PepsiCo India:
    PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo
    India’s diverse portfolio includes iconic brands like Pepsi®, Lay’s®, Kurkure®, Tropicana® 100%, Gatorade®, and Quaker®.
    Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Pep+. “Winning with
    Pep+” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. We
    believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people
    around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our
    shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water
    Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water
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