Bengaluru, India, May 12, 2025: Speedo India and cult, India’s leading fitness and wellness platform, have announced a strategic alliance, marking a significant step in promoting swimming as both a sport and a holistic fitness discipline.
As part of the partnership, Speedo will be available across key cult centers, creating experiential zones where members can discover and explore Speedo’s high-performance swimwear and gear. The partnership will also include a series of activations, workshops, and athlete-led sessions aimed at promoting swimming as a cornerstone of fitness and wellbeing. Leveraging the cult’s vast network of fitness enthusiasts and cutting-edge infrastructure, the collaboration underscores Speedo’s commitment to making swimming more accessible and engaging across the country.
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Nihal Rajan, CMO, Page Industries, said:
“At Speedo, we’re dedicated to making swimming more than just a sport—we want it to become an integral part of everyday fitness for people across the country. Our partnership with cult’s energetic and health-conscious community brings us closer to that goal, marking a meaningful step in making premium swimwear more accessible to people across the country.”
Naresh Krishnaswamy, CEO, cult, added:
“At cult, our mission has always been to make fitness accessible, diverse, and deeply rewarding. Swimming offers a unique blend of strength, endurance, and mental clarity- and yet it remains underexplored in mainstream fitness. Through this partnership with Speedo, we’re excited to bring world-class swimming experiences to our community and help more people discover its transformative potential.”
As a global leader in competitive swimwear and performance apparel, Speedo is dedicated to enabling swimmers of all levels to bring their best through cutting-edge technology and world-class gear. Through the collaboration with cult, a leader in bringing about this cultural change, supported by a growing fitness and health-conscious consumer base, the brand aims to create a powerful platform to celebrate movement, health, and community, driven by a philosophy of helping individuals unlock their full potential.
About Speedo:
Speedo is the world’s leading swimwear brand, trusted by professional athletes and swim enthusiasts alike. With a comprehensive product portfolio that includes performance swimsuits, stylish swimwear, training aids, goggles, caps, and footwear, Speedo caters to every kind of swimmer. In India, the brand has a robust presence across 150+ cities and towns, is available through 1050+ Multi Brand Outlets, 35+ Exclusive Brand Outlets (EBOs), its official website, as well as on major e-commerce and quick commerce platforms.
Curefit Healthcare Pvt. Ltd, founded in 2016, is India’s largest fitness company and wellness platform. cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services, ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.
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