Business

Helo’s Independence Day campaign gathers more than 900 million impressions

August 22, 2019

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Leading social media platform Helo celebrated India’s 73^rd Independence Day with its #KnowIndependenceDay and #TriColorChallenge campaign
More than 35% users guessed the correct answers for the polls conducted under #KnowIndependenceDay; Marathi user topped the charts by answering 50% correct answer

Under the #TriColorChallenge, one user received more than 3 million impressions on his post

New Delhi, August 22, 2019: Helo, India’s leading social media platform, celebrated India’s 73^rd Independence Day by educating its community of 50 million monthly active users with its #KnowIndependenceDay campaign. The Independence Day campaign on Helo got more than 900 million impressions.

Hindi, Tamil, Telegu and Punjabi users had the maximum engagement, reiterating the fact that Helo is truly the go-to app. Interestingly, Marathi users were the most engaged on this campaign by guessing maximum correct answers for the polls conducted under #KnowIndependenceDay.

Under the #TriColorChallenge, one user received more than 3 million impressions on his post showcasing that Helo is a platform that gives visibility to the users with talent irrespective of the region they belong to

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Through the #KnowIndependenceDay campaign, Helo and its in-app media partners published informative posts and articles related to lesser-known facts about India’s independence in 14 local languages. Users also used the #KnowIndependenceDay hashtag to share informative content in the language they are most comfortable with. Helo users also used the #TriColorChallenge hashtag with exciting in-app stickers specially designed for Independence Day to post about their favourite moments.

Helo’s machine learning-powered visual platform is specifically designed for Indian mobile users who prefer to communicate in their mother tongues. It enables users to create quality content with easy-to-use tools, makes new friends, share latest and top trending jokes, memes, status updates, wishes, quotes, shayari and Bollywood news. The app currently has 50 million users, including celebrities, influencers and general users. For more updates, download Helo Google Play.

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About Helo

Helo is the leading social media platform made for global desis. Helo’s mission is to add colour to your life and bring everyone together, empowering you to create and share content in your own language, as well as connect with your wider community. Available in 14 languages including Hindi, Telugu, Tamil, Malayalam and more, Helo is among the top apps downloaded on the Google Play store in 2018. Headquartered in New Delhi, Helo is available in India as well as in USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android. For more information, visit www.helo-app.com

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