There is no stopping Indian Premier League (IPL), unarguably the largest media property from India, as even after 11 years its brand value continues to scale new highs and more viewers and advertisers continue to join the bandwagon.
And after the 11th season, the value has seen a 19% jump to $6.3 billion as per the latest IPL brand valuation report from Duff & Phelps, the global valuation and corporate finance advisors, who have been coming out with annual report on IPL.
As per the last year edition of the brand valuation report of the London-headquartered valuation company, Brand Finance, is worth $5.3 billion. The tournament, which was in its 11th season, has undergone a 37% jump in valuation. The brand valuation company had valued IPL as a $3 billion entity in the initial years, which eroded significantly in the later years.
IPL Brand Value in 2018
Total Worth Value of IPL Clubs/ Teams:
Mumbai Indians (MI) – $113 Million
Kolkata Night Riders (KKR) – $104 Million
Chennai Super King (CSK) – $98 Million
Royal Challenger Bangalore (RCB) – $98 Million
Sunrisers Hyderabad (SH) – $70 Million
Delhi Daredevils (DD) – $52 Million
Kings XI Punjab (KXIP) – $52 Million
Rajasthan Royal (RR) – $43 Million
“Star India’s broadcasting rights deal was a game changer that put IPL on par with some of the biggest sporting leagues in the world (on a fee per match basis),” commented Varun Gupta, Managing Director, Duff & Phelps and Asia Pacific Leader for Valuation Services.
“The change in content consumption, influx of over-the-top (OTT) and digital viewing platforms and increased support from advertisers, broadcasters and sponsors have given the IPL greater significance in terms of brand value.”
No one could have predicted that the IPL would become such a huge hit when it was first conceptualized in 2007 and when the franchises were first awarded to a group of corporations, individuals and celebrities.
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