ISB Executive Education to upskill professionals in Digital Marketing and Analytics with Emeritus

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Mumbai, June 09, 2022: ISB Executive Education has announced the 9th cohort of its Digital Marketing and Analytics Programme with Emeritus, the global leader in making high-quality education accessible and affordable to individuals and organisations, worldwide.

Taught by ISB faculty, Professor Siddharth S. Singh and Professor Madhu Vishwanathan along with visiting faculty Professor Kiran Pedada, the programme in collaboration with Emeritus enables professionals to become adept at navigating the changing business needs of the digital world.

In today’s digital era, marketing has revolutionized business decisions and is driven by data, scaled through automation, and optimized by analytics, with greater focus on customer-centricity. There is a strong demand for skilled professionals in the ever-changing business environment. According to recent reports, the Digital Advertising Market is growing at 29.5% CAGR and is estimated to reach spends of INR 35,809 crore by 2023. Digital marketing has played a prominent role in driving the businesses of brands and is a key component for them in today’s digital era.

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The McKinsey Global Institute (MGI) report says that the digital economy can unlock productivity and create 60-65 million new jobs by 2025. The COVID-19 pandemic has further boosted the importance of digital marketing, with businesses across industries and sizes realizing the need for talented marketers who are industry-ready with the evolving digital trends. 

The 12 weeks Digital Marketing Analytics programme from ISB Executive Education, in collaboration with Emeritus, is ideal for mid to senior-level professionals with work experience in the range of 5-15 years. The programme curriculum is designed to empower professionals in line with the business demands.

The Digital Marketing Analytics programme from ISB Executive Education, in collaboration with Emeritus, is ideal for mid to senior-level professionals across functions. The intensive programme curriculum is designed to empower professionals with the tools needed to keep abreast of changing business imperatives.

Mohan Kannegal, CEO, India and APAC, Emeritus, said, “Due to recent developments, digital marketing has become quintessential, and corporates are now leveraging digital marketing and analytics to build and manage their brand image, reach wider audiences, and enhance brand visibility. We’ve seen exponential growth in digital marketing compared to traditional marketing techniques. The programme in Digital Marketing and Analytics would help professionals upskill themselves to be at par with changing business scenarios and match the growing industry demands. The Digital Marketing simulation platform would provide hands-on experience by enabling them to create and optimise simulated campaigns, monitor, and optimize key performance metrics and manage campaign budgets”.

Upon successful completion of the programme, participants join the ISB Executive network, and become eligible to a host of benefits including lifelong access to this vast network of executives and entrepreneurs. The last date to register for the programme is June 10, 2022. Interested applicants can visit the programme page to apply.

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About Indian School of Business Executive Education 

ISB evolved from the need for a world-class business school in Asia. Ranked #1 in Research in India, ISB anticipated the leadership needs of the emerging economies. The rapidly changing tides of the business environment, especially in the context of emerging economies, require leaders today, and in the future, to be equipped with leading-edge levers to sail through them. ISB Executive Education designs programmes for professionals providing timely learning interventions that help them enhance their capabilities through specific skill sets and progress in their careers, while positively impacting the organisations they operate in. Through innovative programmes, outstanding faculty, and thought leadership, ISB Executive Education is committed to creating future-ready leaders.

About Emeritus

Emeritus Executive Education offers customised and open programmes in India, Singapore, Dubai and other global locations in collaboration with IIM Lucknow Executive Education, IIM Calcutta Executive Education, ISB Executive Education, Harvard Business School (HBS), MIT Sloan, Columbia Business School, Kellogg Executive Education, Berkeley Executive Education, and Wharton Executive Education, amongst other leading Institutes. Our world-class executive education programmes, supported by eminent programme experts, provide an immersive learning experience integrated with actionable insights and practical business applications. The meticulously curated programmes are delivered in a different range of formats; in-class, online, as well as blended programmes. Our extensive portfolio also includes short 2-4 day in-class workshops, online courses of 2-3 months duration as well as comprehensive learning journeys that run over 6-9 months, customised to an organisation’s requirement. The Emeritus Group has more than 1,400 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Following its $650 million Series E funding round in August 2021, the company is valued at $3.2 billion, and is backed by the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, Bertelsmann, Accel and SoftBank Vision Fund 2. Learn more at emeritus.org/in