Mother Sparsh social media campaign to capture the essence of motherhood


#UnscentedHappiness to showcase the mother-baby bond

New Delhi, 9th December 2019: Mother Sparsh – India’s leading organic & eco-friendly baby care products brand is successfully running an online campaign on Instagram & Facebook called#UnscentedHappiness. Began in November 2019, the campaign is an extension of Mother Sparsh’s focus on using eco-friendly products for children. Their naturally assembled 99% pure water-based baby wipes are equivalent to the natural as love and care of a mother. To further emphasize on this, Mother Sparsh’s #UnscentedHappiness 

With an aim to expand its reach to new mothers, #UnscentedHappiness campaign focuses on new members to participate and follow their social media pages. The campaign will be live till 31st December 2019 and 10 lucky participants stand a chance to win a shopping voucher of Rs. 2000 each until 14th December 2019.

Rishu Gandhi, Founder, and Head Brand Strategist, Mother Sparsh, “Mother Sparsh is primarily known for its eco-friendly water-based baby wipes and other environment-friendly products. The ongoing campaign #UnscentedHappiness  She further added “We will continue to make similar campaigns on social media so that more people in need of the right baby products can discover us easily.”

Approx 1 million women will be involved in the campaign and more are joining with each passing day to date. To join the campaign, one can click on the link  follow the steps mentioned below:

Like the pinned post on #UnscentedHappiness
• Follow the Mother Sparsh page on Instagram and Facebook
• Tag three friends and ask them to follow the same
• DM us the screenshots and share the image with your baby


Mother Sparsh is an ingenious Eco-friendly baby care brand focused on delivering a holistic experience to the mothers and babies with their natural; eco-friendly, biodegradable, paraben-free and chemical-free offerings. The brand is known for its innovation and revolutionary product segment.  Hence, the brand has sold over more than its 5 lac eco-friendly water based wipes thus avoiding over 100 tonnes of plastic waste to get into our eco-system and it is also recognized by various research organizations for their innovation in the field of personal care wipes market. The brand has a wide set of natural products including ayurvedic tummy roll-on, natural insect repellent and more.

About Mother Sparsh

Mother Sparsh was founded by Rishu Gandhi in 2016 to offer innovative eco-friendly baby care products. The brand was established to achieve the dual objective of offering products that promote the well-being of babies and at the same time have no negative impact on the environment. Mother Sparsh baby wipes are India’s first eco-friendly water-based wipes which are made of natural plant-based fabric and contain 98% purified water. Revolutionizing the baby care market in India, Mother Sparsh is working aggressively on crafting natural/organic baby products for ultimate well-being of babies. Acting upon this, Mother Sparsh has launched more than 10 products in the last 6 months and consistently working on the need of mommies and babies.