The Power of Taiwan Excellence’s Live Streaming upon Digital Marketing

Live Streaming

When it comes to live streaming, what would you think about? Most of people would refer live streaming to entertainment. While with the raging new coronavirus (COVID-19), countries are implementing border control and quarantine measures from several days to 2 weeks, leading to many commercial exhibitions and business promotions switching to live streaming. Taiwan Excellence, organized by the Bureau of Foreign Trade of the Ministry of Economic Affairs and Taiwan External Trade Development Council (TAITRA), continues to actively assist award winning enterprises in promoting to the world, introducing Taiwan Excellence to the target groups wherever they are. Since 2020, it has expanded the use of live streaming to conduct various publicity activities, includingGATES virtual channel summit that includes procurement meeting as well asonline forum, global online product launch press conference, celebrities unboxing experience of Taiwan Excellence awarded products, online comedy, concert, cooking class, etc. Events that cannot be held physically will have to be fulfilled digitally.

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With the current trend of contactless economy, while enterprises are trying to seize the relevant markets of epidemic prevention, Taiwan Excellence also makes use of diverse live stream content tocontinuously communicate with followers from all over the world. For example, for the Vietnamese market, a famous rising star, Nguyen Truc Anh was invited to Taiwan Excellence’s physical store to promote the products through live streaming, attracting on-site visitors to experience for themselves. Adopted with a series of sales promotion, it not only increases Taiwan Excellence’s fan page traffic and buzz, but also successfully drives in-store traffic and the store’s overall sales. For India, it uses thematic and knowledge-based live stream content to attract fans, such as PUBG played by game streamers with award winning ASUS products placement; yoga session taught by pretty lady coach with UCR+ compression pantspromoting that attracted 220,000 viewers. Strategically operating social media is to ensure better fans cohesion and loyalty. If the people are not able to come in, we would actively promote the winning products to them. Initiated by Taiwan Excellence, the GATES virtual channel summitwas being organized online for the first time. 10 Taiwan Excellence enterprises were invited, including IEI Integration Corp., Micro-Star International, Innodisk Corporation, etc. in conducting online 90-Second Smart Pitch for featured product launch, taking the opportunity to promote the features of their products to more than 150 distributors, making a deeper impression and enhancing opportunities for future cooperation.

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Many Taiwan Excellence’s winning products have shown outstanding results in this pandemic live streaming wave. CyberLink Corp.’s “U Communication Suite” is one of the top choices due to information security consideration. During the pandemic, the sessions of U Meeting is 6 times more compared to the same period last year, and is used by more than 70 public sector units. More than 100 colleges have applied to use the company’s campus epidemic prevention solution. This include National Taiwan University, where more than 3,500 distance teachings and 9,000 video conferences were being held this semester, providing enterprises and students with quality services. AVerMedia Technology’s Live Gamer BOLT (LGB) supports 240 FPS high refresh rate recording, and displays the image at the same time. Coupled with Intel ThunderboltTM 3 technology, it live streams or records at 4Kp60 HDR ultra-high definition while playing with 4K HDR exquisite display. Its 7.1 surround sound enables original audio presentation, and it also supports DP output. By setting the display as synchronous display, users can maintain the perfect experience of high refresh rate and zero-time difference during live streaming.

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Frequently Asked Questions

Taiwan’s electronics, information and communications industry captures the market trend, and is committed in the research and development of highly integrated quality products that exceed user expectations, which benefit consumer usage and business promotion, and facilitate enterprises in expansion planning and application, implementing comprehensive new form of smart living. We continue to promote to the world with our brand enterprises.

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