New service initiative aimed at safety and convenience ROYAL ENFIELD 

• 800 units of Service on Wheels motorcycles deployed across dealerships in the country
• Purpose-built motorcycles that offer authorized, reliable and hassle-free service at doorstep for customers 

Indore, July 28, 2020:Royal Enfield, the global leader in the mid-size motorcycle segment (250-750cc) announced the launch and roll-out of Service on Wheels, a new, customer-friendly initiative, aimed at safe, seamless and hassle-free motorcycle service experience to customers at their doorstep. Under this initiative, has deployed 800 units of purpose built motorcycles across the dealerships in the country.

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Service on Wheels is a fleet of mobile service-ready motorcycles. The Service on Wheels motorcycles are purpose-built, and equipped to carry tools, equipment and spare parts to undertake upto 80% of all typical service and repair requirements at the doorstep of a customer including scheduled maintenance service, minor repairs, critical component testing, parts replacement, electrical diagnosis, and more. Customers can be assured of the quality of service as Service on Wheels will be handled by trained and authorised service technicians equipped with lubes and parts that will have a 12 months warranty. Customers can now book the Service on Wheels by contacting their nearest Royal Enfield dealership outlet.

A fleet of 27 Royal Enfield ‘Service on Wheels’ motorcycles have been deployed in the state of Madhya Pradesh across all its authorized dealership outlets. 

Speaking on the launch of this new initiative, Mr. Lalit Malik, Chief Commercial Officer, Royal Enfield, said, “Customer Satisfaction through Retail and Service Excellence is a huge focus for Royal Enfield. We are committed to constantly enhancing the purchase and ownership experience and the brand interface for the customer. Last year, we launched 600 new Studio Stores to take the brand retail experience all the way to tier II and tier III towns across the country. The recent launch of several service initiatives, and the launch of Service on Wheels today, endeavours to enhance the service experience for the customer in a way that is hassle-free and convenient without compromising on service quality. We will continue to innovate and add value to the overall consumer experience journey through the implementation of various sales and service ideas going forward.”

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In addition to Service in Wheels, Royal Enfield offers a slew of initiatives that ensure Contactless Purchase and Service Experience. From easy Home Test Rides, to e-payment options for motorcycle purchase and service, to pick-up and drop facilities, these initiatives aim to ensure maximum safety and convenience for the customer. Royal Enfield’s ‘Ride Sure’ program offers 3 attractive ownership packages for a worry-free motorcycling experience. Customers can opt for an Extended Warranty package of additional 2 years or 20,000 km , over and above the standard warranty. Royal Enfield also offers contactless vehicle servicing with pick-up and drop facilities available at its dealerships.

About Royal Enfield:

The oldest motorcycle brand in continuous production, made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.

Royal Enfield’s motorcycle line-up includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin cylinder engine. Royal Enfield also manufactures the Classic, Bullet and Thunderbird models in 350cc displacement and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 18 company-operated stores and 940 large format stores and 500 studio stores in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.

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Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.

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