National, October 23, 2020: Every year, millions of people across the country come together to celebrate Goddess Durga during Durga Puja. Observed between 6 to 10 days, Durga Puja consists of significant ceremonies such as Shashti Puja, which marks the beginning of Durga Puja, Sandhi Puja held at the juncture between Ashtami and Navami Tithi as well as Sindur Khela where women smear each other with sindur on Vijayadashami. However, Durga Puja will be celebrated in a very different manner this year. With social distancing restrictions and concerns around safety and hygiene, the traditionally communal ceremonies will be virtual in 2020. Bearing this in mind, Shemaroo Entertainment, India’s leading content powerhouse, has partnered with the iconic 21 Pally Durga Puja, Kolkata to ensure that devotees can celebrate Durga Puja digitally.
Virtual darshan for devotees this Navratri by Shemaroo
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One of the biggest organizers in Kolkata for Durga Puja, which counts West Bengal’s Chief Minister Mamata Banerjee as one of its prominent guests, the 21 Pally Durga Puja is completing 73 years of celebrating the festival this year. Every year, during the puja Pushpanjali is offered every seventh, eighth and ninth evening after the Bhog Aarti of Goddess Durga. Starting October 22, 2020 to October 27, 2020, Shemaroo will live stream the ceremonies from the 21 Pally Durga Puja in Kolkata.
Viewers can watch the Live darshan from the safety of their homes on Shemaroo platforms, including ShemarooMe, Shemaroo Bhakti Mobile App and Shemaroo Bhakti YouTube as well as on mobile telecom operators. It will also be telecasted on DTH platforms such as Airtel – Om Shakti (Service No 674), Tata Sky – Aaradhna (Service No 1051), Dish – Bhakti Active (Service No 1069), D2H Bhakti Service (Service No 481) and In Cable – Hariom TV 118
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About Shemaroo Entertainment:
Shemaroo Entertainment Limited is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids. The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Hotstar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is a proof of Shemaroo staying true to its ‘digital first’ vision.
Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently strengthened its outreach by entering the broadcast business with Shemaroo MarathiBana, a Free-To-Air Marathi movie channel and Shemaroo TV, a Hindi General Entertainment, Free-To-Air channel that offers an exciting bouquet of highest TRP rated daily soaps to entertain the viewers of the HSM belt.
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