SRL Diagnostics launched digital video campaign #DoctorKnowsBest. The newly released campaign features the celebrated fitness icon Shilpa Shetty Kundra.
Ideally a diagnostics lab must be chosen based on Doctor’s recommendation. However, many a times, a consumer decides to visit a diagnostics lab based on the proximity, ambience and discounts offered. SRL believes that Doctor knows best and one should consult a Doctor before choosing a diagnostics lab for getting a test done.
In the series of videos, protagonists are seen discussing about how to choose a diagnostic lab. On hearing suggestions ranging from randomly choosing any lab to selecting a five star hotel like ambience lab, Shilpa Shetty is seen joining the conversations and suggesting that the lab should be chosen based on a Doctor’s recommendation as the doctor knows best.
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Vikram Ahluwalia, Director – Marketing, SRL Diagnostics said, “We, at SRL Diagnostics, have always been the forerunners in educating customers to lead a healthy lifestyle. We have always believed that Doctor knows best. Research supports our point of view that a diagnostics lab should be chosen based on doctor’s recommendation. However, many a times, a consumer decides to visit a diagnostics lab based on the proximity, ambience and discounts offered. We want to emphasize that when it comes to choosing a lab, Doctor knows best.”
Taking the digital first route, the campaign is released on Youtube, Instagram and Facebook. The choice of digital as a medium was undertaken keeping in mind the high engagement rate which leads to more trials compared to the traditional media. The films have received lot of positive response from the audience and have garnered Millions of views on Youtube within a week. Shilpa Shetty Kundra, who personally abides by this philosophy, shared the video on her Instagram and Facebook handles which garnered half a Million views in social media just within 24 hours.
Here is the key information about the campaign:
Campaign name: #DoctorKnowsBest
Company name: SRL Diagnostics
Key company officials: Vikram Ahluwalia (Director-Marketing), Mayank Mathur (Head – Consumer, Brand & Digital Marketing), Anjali Singh (Brand Manager), Mohit Jailkhani (Brand Manager), Arzoo Mann (Digital Marketing Manager)
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Advertising Agency name: MullenLowe Lintas
Production house name: Chaikhari Films (Director: Amit Pandirkar, Producer: Sachin Pandirkar)
Brand Ambassador: Shilpa Shetty Kundra
Edits: 25 seconds (full film), 15 seconds (skippable & non skippables), 6 seconds (bumper ads)
Platform: YouTube, Instagram, Facebook
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