StudyAdelaide announces 2020 Brand Ambassador program in India


Following enthusiastic response from India, the 2020 StudyAdelaide Ambassador Program now extends across South Asia

Support package worth AUD$5000 on offer for each Brand Ambassador

New Delhi, 7th November 2019:StudyAdelaide, an agency of the Government of South Australia, has announced the launch of the 2020 Brand Ambassador competition for students from India. In a first, this popular competition will be now be extended to students across four countries in South Asia.

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Fifteen students from across India, Sri Lanka, Bangladesh and Nepal will have a chance to become brand ambassadors and win an exciting student support package including education and lifestyle experiences in  Adelaide. 

The competition will offer the 15 winning candidates a support package valued AUD $5,000 (2.5 lacs) per students that includes airfares, living allowance and free access to key Adelaide festivals and events, allowing students to soak up the full educational and lifestyle experience of the city. The ambassadors will be encouraged to engage with friends, family and the community to showcase Adelaide’s advantages and what makes it one of the best Australian cities for international students, by sharing their story through posts, videos and blogs.

Speaking about the StudyAdelaide ambassador program for India, Karyn Kent, CEO, said, “We have seen excellent growth in the number of students choosing to study in Adelaide, in fact our growth in students enrolments this year is above the national average. Our ambassador program is specifically designed to recognise the high quality of these students, and to showcase the benefits of studying in Adelaide.

The response to the 2019 program was fantastic and with the expansion of the program for 2020 we expect to well and truly break the application record of last year’s campaign. We look forward to welcoming the new brand ambassadors to Adelaide  and introducing them to our vibrant city life, safe and supportive community, and world-class educational institutions.”

The competition is open to students based in India (as well as Sri Lanka, Nepal and Bangladesh) who are looking to commence their studies at education institutions in Adelaide in 2020. The application process requires entrants to answer some basic essay questions, including what motivates them to study in Adelaide. The winners will be selected by a panel of judges with criteria including creativity, enthusiasm and passion to study in Adelaide.

2019 winner, Adele Xavier, is delighted with her decision to study in Adelaide. Adele is studying Masters of International Hotel Management at ICHM. She very quickly felt at home in Adelaide and is enjoying her brand ambassador role enormously. “I have found Adelaide a wonderful place to be a student,” Adele said. “And being an ambassador for StudyAdelaide has given me extra opportunities to make friends and explore the city.”

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Latest data suggests that Adelaide is high on the priority list for Indian students with 56% growth in Indian students studying in Adelaide in the first seven months of 2019 compared to the same time last year. Vibrant Adelaide is appealing for many reasons including its cultural diversity, proximity to nature, excellent education institutions and extensive career opportunities.

Applications for Ambassador for Adelaide program closes on 31st December 2019. Interested students can apply at

About StudyAdelaide:

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StudyAdelaide was established by the Government of South Australia in 1998 and promotes Adelaide as a center of education excellence, highlighting the many advantages that international students who choose to live, work and study in South Australia have. Once students arrive here, StudyAdelaide goes beyond the welcome and offers a year-long calendar of events and activities that give students the opportunity to meet, make new friends and immerse themselves in different aspects of Australian culture.

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