As we roll into the new year, we are undeniably entering into one of the fast-growing digital eras, embracing whatever technology has to offer us. The pace at which everything around is is taking a swift digital turn, one can’t fathom what awaits ahead. Our smartphones have become our favourite hangout spot, and we keep going back to it to read the news, chat with our friends, listen to songs, watch movies and do all the things we can manage to do on it. There is indeed an app for everything. And that’s why short video making platforms are taking over the world’s app economy. The short-form video platforms have come off age, and there are hardly any smartphone owners without a short video app installed in their phones. While these platforms are redefining social networking activities and are slated to be all the rage, there are a number of reasons why these platforms are winning over people.  

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These apps are gaining widespread popularity among the youth across the world, who flock into these platforms to exhibit their creativity, using highly simplified video editing tools in order to create dynamic videos. 

The apps are revolutionizing the social media space with their to inbuilt AR and VR based filters that come handy to perform fun-filled video-tricks and entertain others. For instance, VMate, which is a trending short video platform, had introduced India’s first VR stickers of famous Bollywood movie sets. Adding a creative spin, these stickers allow users to be virtually present on the sets of their favourite movies, recreating iconic scenes and dialogues. People across India joined the platform in large numbers to experience the magic of video platforms. The platforms offer an extensive library of special effect filters, which people can use on one tap. Many people have claimed their popularity as social media stars by beautifully merging their creative abilities with these dead-simple editing tools and filters. Moreover, these platforms have also become a gateway for common people to fulfill their dreams of meeting and talking to their favourite Bollywood stars.

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Today, many Bollywood movies and movie stars collaborate with short video platforms either to promote their films or to engage with online users for different campaigns. These collaborations have enabled a large number of movie enthusiasts to grab once-in-a-lifetime opportunity to connect with movies stars and express their love for them personally.

Recently, an avid VMate user named Abdullah from Bihar won an online campaign on VMate platform and resultantly got a chance to go on a date with Sunny Leone. In one of his interviews, Abdullah said he could have never imagined meeting a Bollywood diva and to think about going on a date with one was a distant dream for him. Similarly, the platforms are turning the fortunes of many.

The short video platforms have something to offer for everyone, and this is what makes them magnetic apps. Powered by advanced AI technology, these apps can quickly understand users’ preferences and fill user’s feed with content they love watching. One can spend hours exploring the unique world of short video communities where people from all over the world are pouring in their creativity. One can view the desired content, connect with like-minded people, participate in unique campaigns or #challenges and do a lot more. The apps are highly intuitive and bring an exciting twist to the routine lives of people, cultivating a deep connection with their users. This trend will only evolve and grow more significant in the upcoming years.