Mumbai – 21 July, 2022: Taking inspiration from Vanilla Ice’s popular 90’s tune ‘Ice Ice Baby’, Yas Island Abu Dhabi, the region’s entertainment capital, has reached millions across social media with its catchy rendition, ‘Yas Yas Baby’ within the first 48 hours of its release.
The upbeat summer campaign generated millions of views across TikTok, YouTube and Instagram. The enjoyable video highlights to holidaymakers everything that this exciting destination has to offer, from luxury hotels, to beaches, theme parks and more, all with the charismatic stars of the music video bringing nostalgia with their classic 90’s dance moves.
This is an amazingly entertaining ad”, said one commenter on Instagram, while another said, “This reminds me of the good old days”
Liam Findlay, CEO of Experience Hub, the trade and promotion arm of Yas Island and a subsidiary of Miral, “We are very proud of this campaign and are truly amazed by the results so far. We are very excited that our audience has found the video engaging and reminiscent of better times. Whilst working on our campaigns, we always try to think outside the box to truly reflect the island’s fun energy in the best way possible. We couldn’t be happier to see people across the UAE enjoying and engaging with our content.
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About Yas Island
Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi – just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holidaymakers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a golf course, exciting water and motor sports, and spectacular musical, entertainment and family events, all within the 25 sq. km Island. Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World™ Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi. It also houses Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as well as Abu Dhabi’s largest mall, Yas Mall, Yas Bay Waterfront – Abu Dhabi’s vibrant day to night destination featuring Pier71, a three-kilometer Boardwalk, and a variety of world-class dining, leisure and entertainment brands. With ten hotels, including W Abu Dhabi – Yas Island, Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, the World’s first Warner Bros. themed hotel, plus more than 165 dining experiences, the destination also features indoor and outdoor concert venues including WHITE Abu Dhabi and Etihad Arena – all of which are complemented by a range of visitor services that connect all attractions to one another.
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