With two distinguished series, ‘India’s No. 1 Zaayke with Chef Kunal Kapur’ and ‘India’s No. 1 Swaad Health Anusaar with Chef Pankaj Bhadouria’, the brand aims to fortify its position in the Indian kitchen
Delhi, October 18, 2021: Bajaj Electricals Limited, India’s leading consumer appliances and lighting company, has collaborated with Celebrity Chefs Kunal Kapur and Pankaj Bhadouria to bring out the Zaayka and add the Tadka to everyday cooking thanks to the brand’s range of kitchen appliances that make cooking effortless. ‘India’s No. 1 Zaayke with Chef Kunal Kapur’ and ‘India’s No. 1 Swaad Health Anusaar with Chef Pankaj Bhadouria’ are the two new entertaining video series produced as a part of this collaboration where the renowned chefs will promote the joy of cooking flavourful, healthy and nutritious savouries using the appliances. The association intends to strengthen the leadership position of Bajaj Electricals’ range of cooking appliances and introduce today’s generation to the benefits of cooking at home using easy product solutions. Apart from showcasing various cuisines from worldwide, the videos will also provide hands-on guidance on how viewers can optimise their time by using cooking and food preparation appliances.
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India is a melting pot of diverse cultures, which makes the food flavourful and filled with variety. In the series named No. 1 Zaayke with Chef Kunal Kapur, viewers will experience cooking with varied Indian flavours. With the help of Bajaj Electricals kitchen appliances, Chef Kunal will be seen curating different Indian dishes while bringing diversity into the homes and plates with the unique Zaayka. The series will run throughout the year, highlighting themes such as regional, festive and seasonal cuisines, to name a few. At the same time, India is gradually shifting towards healthy eating habits to live a balanced life but at the heart of it is still fond of food. With the series titled ‘India’s No. 1 Swaad Health Anusaar with Chef Pankaj Bhadouria’, Chef Pankaj will tap into India’s popular & most-loved dishes in an Indian family and share tips on how to make them healthy without compromising on the taste. Bajaj Electricals has an ever-expanding range of products that can help curate any dish. In this series, Chef Pankaj will be seen creating healthy recipes under different themes such as meals for improving immunity during monsoon, festival-specific healthy recipes, keeping flu at bay during winters etc. Both the series will comprise mouth-watering recipes with a blast of aromatics and flavour, all of which will be made using India’s leading kitchen appliances by Bajaj Electricals.
Speaking about the brand partnership, Mr Krishna Raman, Business Head, Consumer Products, Bajaj Electricals, said, “We are thrilled about collaborating with Chef Kunal Kapur and Chef Pankaj Bhadouria to bring out the essence of home-cooking. We wish to showcase the variety of Indian cuisines that can be made in a healthy and tasty way using Bajaj Electricals’ range of kitchen appliances – which have always been the consumer’s first choice. The Chefs and our brand echo the same belief of offering nothing less than the best for the Indian consumers and this association is our zestful effort to highlight our brand’s functionality and alignment.”
Chef Pankaj Bhadouria, on the association said, “As a Chef, I have always believed in balancing one’s physical and mental health with flavourful yet healthy cooking. This association is even more close to me because I see the brand taking initiatives in direction of providing both; assortments’ functionality and possibility of health-conscious cooking. Many appliances offered by the brand promote healthy and exciting cooking; one that I believe is a complete win-win for me. I am glad to be a part on this journey along-with Bajaj Electricals to promote the joy of healthy cooking to every household.”
Expressing his views on this new association with Bajaj Electricals, Chef Kunal Kapur, said, “India has a great food culture that is unparalleled. Cooking is a process where the result is not just the meal but the experiences it weaves around. Growing up, consuming food and studying food choices and patterns across regional borders has been a priceless experience for me. Bringing the varied flavours of India on one table is what I enjoy the most. I love the art of experimenting with food. To achieve this, one requires reliable, convenient and multi-functional appliances, one that Bajaj Electricals offers. My idea of presenting variety and taste is enhanced by the brand’s offerings, hence making a perfect companion for all my experiments. With the wide proposition the brand offers, I hope we will be able to bring excitement to day-to-day cooking.”
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Bajaj Electricals Ltd is one of the oldest home appliances Company in the country and is recognised as a symbol of trust and novelty. It has always strived to keep up with the needs of every new generation without compromising on its core values. Similarly, both Chef Kunal Kapur and Chef Pankaj Bhadouria mirror Bajaj Electricals’ ethos as they are revered professionals and have a connection with today’s generation who are digitally savvy & pressed for time. The wide range of appliances offered by the brand are available to shop online, offline and in Bajaj Electricals stores or retail outlets.
About Bajaj Electricals Limited:
Bajaj Electricals Limited, a globally renowned and trusted company, with a turnover of ₹INR 4,585 crores (FY 20-21), is a part of India’s leading business conglomerate “Bajaj Group”. With a business portfolio that spans across Consumer Products (Appliances, Fans, Lighting) and EPC (Illumination, Power Transmission and Power Distribution), Bajaj Electricals also has a strong presence in premium home appliance and cookware segments with brands like Morphy Richards and Nirlep Appliances. The company has an expansive network of 18 branch offices, almost 500 distributors and more than 2.18 lakh+ retail outlets across India combined with over 500 consumer care centres, fortifying its dominant presence in the consumer products sector. The portfolio under the EPC segment of Bajaj Electricals Limited includes EHV transmission line projects, EHV substations, monopoles for transmission and distribution, electrification projects, high mast and street lighting, sports lighting, industrial and commercial lighting, specialised illumination projects on turnkey basis and other solutions. Bajaj Electricals Limited has always lived up to its ethos of putting the consumer first and meeting its core brand value of “Inspiring Trust”.
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