GradeUp

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About the ed-tech firm Gradeup

Edtech startup Gradeup’s clientele comprises 1percent of India’s population. The Noida-based Gradeup claims to be India’s largest online exam preparation destination. The startup, which has grown into a community of 13 million users, wants to reach 30-40 per cent of India’s students by targeting Tier II and III cities. The main focus and aim of this setup are to teach and provide solutions beyond metro cities, and thus to deliver quality coaching for competitive exams, online; from the accessibility and comfort of the present situation, the students are in. Since there have been times of utmost harshness and boundless grief and a depressing environment. Especially in the age of pandemic and with the burst of the second wave altogether.

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This Edtech platform prepares the students with test preparations, quality doubts clearing resources, but the importance of short duration quizzes and tests was realised and solved, with the ed-tech firm. The app is growing and catering for the needs of potential students and candidates as the data shows over 12 lakh app downloads, and an ever-growing daily active user counts to over one lakh. The community now is 13 million users with 25 lakh monthly. This is the highest for an online education platform. The ed-tech platforms provide community-based mobile learning mobile app solutions.

The current user base and potential students are one per cent of India’s population. Though the success and qualifying rates for competitive exams is 1-3% on average, in general, with Gradeup the success rate is 2-3X greater than the average.

Gradeup is a mobile-based community and group of the same peer-pressured students of exams like IBPS PO, SBI PO, SBI Clerk, etc. The startup has a 15-member content team that builds seed content, format and pattern to help and support in the pressurizing days. JEE, NIFT, BIMSTAT, NEET, GATE, SSC, CAT, banking, railways, teaching, UPSC, defence, and Army, and other State-level exams are the main offerings and key features of this app. The format involves daily tests, interactive polls, live sessions, and exam-related queries, doubts of other students solved by the same peers, and answers in real-time. Gradeup is also expanding its presence with the app, website, and YouTube channels.

Founding members

Shobhit Bhatnagar is the Co-founder and CEO of Gradeup, a Noida-based competitive exam preparation platform. Under the Edtech platform, Shobhit oversees the integrated marketing and content development features, He is also actively involved in hiring and building talent within the organization. He graduated from IIM Calcutta and was a former Consultant at Ernst & Young. The other of his ventures and experiences are at Opera Solutions, where the procurement of strategy for marketing services of Fortune 100 companies in the financial services sector. He is also a keen writer too and believes in giving equal opportunities to students of not so popular and wealthy cities and towns of India. Since metro city students have access to all the resources in terms of proximity to classes and leading coaching institutions. And the tier 2 and tier 3 city students have no such option of preparing for competitive exams of JEE, NEET, GATE, SSC, and banking. The challenges for such students are thus the biggest hindrance to our education system as a whole. With almost 25 lakh students appearing for JEE and NEET entrance exams, only up to 25 per cent of them can afford the cost of offline coaching classes. The main concerns of providing such services via a startup are because of the reasons and costs of relocating to the metro cities just to have the benefit of studying. 

Gradeup is a Noida-based startup, launched in 2015. Shobhit is the founder with Vibhu Bhushan and Sanjeev Kumar being the co-founders. Vibhu, is an engineer and has 13 years of experience in firms like Yahoo, Infoedge and Infosys as a System Engineer etc and is responsible for taking care of product line and development as well as operations in the current role. While Sanjeev looks after the technical and technology-related issues. 

The trio of the founders of this second venture got together for another edtech startup GradeStack which was launched in 2013. The startup and venture focused on the creation of mobile-friendly exams. The problem of interactive content was the main aim and goal for catering students to help them prepare for competitive examinations. Though the company was profitable and popular in the markets with funding and investments, it sustains half a million downloads in one year. 

Then soon in two years, the trio launched Gradeup, in October 2015 with GradeStack as the parent company. As the company boomed and in the starting phase captured funding of about $7.5 million in a Series A round by Times Internet.

We believe that people prepare better when they prepare together; by questioning, helping, and challenging each other. Hence, at the very core of Gradeup is a community of students and expert mentors,” Shobhit says.

Team of Gradeup

The  Edtech startup has a team of 150 people across content (50), product (20), sales and marketing (30), and tech (20). The core team prepares the format and curriculum from the data shared by the students themselves, thus offering and catering to the reality-based needs of society.  The teachers are experts and well equipped in exam preparations and mentoring throughout like the retired IIT professors for part-time and full-time guidance. 

Unique features 

Classes are conducted on an hourly basis and students are charged between Rs 3,000 to Rs 20,000, depending on the course, subjects, duration and length of the programme. 

The doubts can be posted by students to teachers directly too, with the normal solving with peers and other contemporaries. The teacher-student ratio is 50:1.

The live learning classroom approach is followed rather than the recorded videos as like the big edtech startup unicorns. 

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