IMDb CEO claims India Can Overtake US as Its User Base


Indians and also the data packs in their telephones could make India the largest marketplace for IMDb over the following five years, the Amazon-owned movie rating site said on Wednesday.

India is now the second-highest user base globally of the site, but that is likely to alter, IMDb founder and Chief Executive Col Needham told Reuters.

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“Film, tv, and audio, as I’m learning, are such a predominant portion of the culture in India, it is a lovely match with where IMDb is going,” Needham said on the sidelines of a media event in Mumbai, in which the company announced its top 10 list of Indian films for 2018.

India is pegged as the world movie marketplace, producing over a million movies a year in a number of languages, even though exact data is rare. India is currently witnessing a revolution in smartphone increase and data intake.

Needham reported this revolution was why his website had enjoyed an increase of 300 percent concerning the trailers and movie content uploaded in languages. He said IMDb had gone contrary to the fourth user base to the 2nd highest in two years, next only to the USA.

“We’re growing in the U.S., but at number 2, India is growing at a faster speed,” Needham said.

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He said reaching out to stakeholders in the IMDbPro, concerning the organization’s superior product and IMDb planned to customize more features.

IMDb says it’s a database of over 250 million data items out of TV shows, movies and other content and more than 250 million monthly visitors.


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