Kraftshala expands its MLP program with the addition of its ‘Content and Social Media Marketing’ specialization

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A successful career in Content & Social Media for Freshers now made possible with Kraftshala’s Marketing Launchpad program,Kraftshala where students pay after they land a job of INR 4.5 lakhs or more.

November 2021: Kraftshala, an ed-tech organization that builds India’s most loved marketing training programs with experts from the marketing industry who have years of experience to train the emerging talent launches a new specialization with a specialized curriculum in ‘Content & Social Media. What distinguishes the program is its unique proposition that program offers are that students pay after they land a job. And if they earn less than ₹4.5 lakhs/year, they pay nothing.“

After the roaring success of its Digital Media specialization, the platform is all set to offer a 2nd specialization for Content and Social media enthusiasts who can launch their marketing careers by learning directly from industry veterans.

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The program is a breakthrough online education program that helps people without any prior experience get into high-potential marketing careers with some of the world’s largest consumer companies. With a placement rate of 100%, students from Kraftshala’s Marketing Launchpad have been placed in some renowned brands and agencies across India such as John Jacobs, Toothsi, The Souled Store, Publicis, and many more.

Content and Social Media becomes the 2nd specialization under the Marketing Launchpad program and is set to benefit thousands of freshers who are wanting to build a career in Content Creation and Social Media Management.

Kraftshala was quick to understand the need in the market for talent who could not just write well but have an innate, in-depth understanding of content and how brands use content to drive preference and sales online. Simultaneously, they observed the untapped potential talents who had a decent writing capability but are unable to get a job given their lack of practical knowledge and experience. The course was curated keeping in mind the door it could possibly unlock for social media and content marketing aspirants giving them a platform to explore and pursue career opportunities while skilling themselves with industry knowledge.

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Mr. Varun Satia, Founder & CEO- Kraftshala said, “Marketing in the digital age is not just about understanding data and platforms but even more so about continuously creating content that users love to consume and share. There is a global explosion of jobs for people with the ability to create engaging and insightful content, and we hope to help India’s graduates and working professionals participate in this boom and thereby unlock their potential to craft a wonderful marketing career for themselves.

With the launch of this program, we get one step closer to our goal of launching careers of a million Indian students.”

The Content and Media specialization of the Marketing Launchpad helps students understand the world of social media in its entirety. This program will help candidates master the art of content writing, developing social media management and strategies, marketing strategies, search engine optimization (SEO), online reputation management (ORM), and much more.

Anyone who aims to build a successful career in marketing by creating articles and video content, social media management, Influencer management, organic marketing, and growth as the career path can apply for the program by appearing for the Screening Test on

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