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Pearson India achieves 1 million fans on Facebook

July 23, 2018

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Adding another milestone in a stellar journey towards digital transition

New Delhi, 23^rd July 2018: Pearson India, world’s leading learning company, today announced that it has added over one million fans on Facebook. The achievement, which makes Pearson India the first learning company to reach the milestone, is a testament to company’s continuous endeavours undertaken for its patrons to build a stronger bond with them. Over the last few years Pearson India has been drawing on the power of digital to reach out to learners and enable learning through original activities like daily trivia focussed at sharpening the brain. Simultaneously, the company has continued providing regular updates on new books, titles and products on its digital platform. To create a more personalised connect, Pearson India carries out regular engagements on Facebook like brainteasers, motivating infographics and images, live-stream of important events and product launches.

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Recently, Pearson India has successfully used Facebook Live to maximise reach of all Pearson India events held in the year and grow its FB community. Facebook Live has opened a whole new avenue for Pearson India to interact with customers and provided community members with a pass to all the exclusive events. This approach enabled Pearson India to attain a competitive advantage in social media.

Achieving one million fans on Facebook is no mean feat. It reflects the trust people have in Pearson India’s legacy and its efforts to alleviate the education system by improving accessibility and reducing cost through digital transformation.

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About Pearson India

Founded in 1844, Pearson is the world’s learning company, with 35,000 employees across 70 countries worldwide. We have expertise in educational courseware and assessment, and a range of teaching and learning services powered by technology. Our mission is to help people make progress through access to better learning. We believe that learning opens opportunities, creating fulfilling careers and better lives. Our unique insight and world-class expertise comes from our long history of working closely with teachers, learners, researchers, authors, and thought leaders. Our products and services are used by millions of teachers and learners around the world every day.

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We are organized around three key stages of learning – a) K-12, b) Higher education and test preparation and c) Vocational and professional education. Established in India since 1998, Pearson has introduced its wide range of products and services in educational institutes as well as directly to the learners. To know more about us visit in.pearson.com and follow us on www.facebook.com/PearsonIn and https://twitter.com/PearsonIn.

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