Pearson India launches a new book titled “Consumer Behaviour – A Digital Native”

1304
Pearson India
  • Authored by renowned marketing professional Prof. Jagdish Sheth along with Prof. Varsha Jain and Prof. Don Schultz
  • A must have for MBA students and marketing professionals who aim to develop unique insights into the fast-changing world of consumption

New Delhi, July 22, 2019: Pearson India, the digital learning company, today launched a new book titled ‘Consumer Behaviour – A Digital Native’ focusing on the increasing digitization of consumer behaviour. Authored by world-renowned writers – Jagdish Sheth (Prof. Charles H. Kellstadt Professor of Business, Goizueta Business School, Emory University), Varsha Jain, (Prof. Integrated Marketing Communications, MICA) and Prof. Don Schultz, (Prof. (Emeritus-in-Service), Integrated Marketing Communications, Medill School of Journalism, Northwestern University).

The book captures the essence of digital native’s perspective and successfully integrates various components of marketing communication. Demystifying the fast-changing world of consumption, the book is an ambitious endeavour to offer a distinctive perspective integrating brand advertising in digital markets with consumer behaviour. Backed by interesting case studies, theoretical insights and real-life practice from some of the world’s foremost experts in marketing, the book is a must-read for MBA students and professionals to learn about the behaviour of digital natives. Priced at Rs. 649 the book is available at all leading ecommerce portals. 

Online Internship with Certification
Online Internship with Certification

Important Announcement – EasyShiksha has now started Online Internship Program “Ab India Sikhega Ghar Se


How EasyShiksha Internship/Training Program Works
How EasyShiksha Internship/Training Program Works

Top Courses in Virtual Reality

Top Courses in Virtual Reality

Loading...

More Courses With Certification

Commenting on the launch, Vikas Singh, Managing Director, Pearson India said, “We are extremely honoured to collaborate with world-renowned authors such as Prof Sheth, Prof Jain and Prof Schultz to develop a book that gives modern treatment to consumer behaviour and brand advertising. The book is customized for the Indian market to understand the changing environment of digital consumers. We are confident that the cohesive content, insights and analysis will provide the readers with acumen to develop effective strategies for the Indian market.”

The digital era has and will continue to change social trends, which in turn directly affects consumer behaviour and demands. Discussing the same, a panel discussion on


Top Courses in Software Engineering

Top Courses in Software Engineering

Loading...

More Courses With Certification


Changing Consumer Behavior in Digital Era’ was also organised on the side-lines of the book launch. The panel discussion was attended by esteemed personalities including Mr. Santosh Desai, MD & CEO, Future Brands; Mr. Krish Iyer, President & CEO, Walmart India; Prof. Jagdish Sheth; Prof. Varsha Jain, Prof. Don Schultz and Mr. Vikas Singh, MD, Pearson India.

Top Courses in Computer Science Engineering

Top Courses in Networking

Loading...

More Courses With Certification

Empower your team. Lead the industry

Get a subscription to a library of online courses and digital learning tools for your organization with EasyShiksha

Request Now
Frequently Asked Questions

Q. Are EasyShiksha's internships truly free?

Yes, all internships offered by EasyShiksha are completely free of charge.

Q. How can I apply for an internship with EasyShiksha?

You can apply by visiting our website, browsing available internships, and following the application instructions provided.

Q. What types of internships are available through EasyShiksha?

EasyShiksha offers a wide range of internships across technology, business, marketing, healthcare, and more. Opportunities are continuously updated.

Q. Will I receive a certificate upon completing an internship?

Yes, upon successful completion, you will receive a certificate recognizing your participation and achievements.

Q. Are EasyShiksha's internship certificates recognized by universities and employers?

Yes, the certificates are recognized by universities, colleges, and employers worldwide.

Q. Is the download of certificates free or paid?

Access to internships and courses is free, but there is a small fee to download certificates, covering administrative costs.

Q. When can I start the course?

You can choose any course and start immediately without delay.

Q. What are the course and session timings?

These are fully online courses. You can learn at any time and pace. We recommend following a routine, but it depends on your schedule.

Q. What will happen when my course is over?

After completion, you will have lifetime access to the course for future reference.

Q. Can I download the notes and study material?

Yes, you can access and download course materials and have lifetime access for future reference.

Q. What software/tools would be needed for the course?

All necessary software/tools will be shared during the training as needed.

Q. I’m unable to make a payment. What should I do?

Try using a different card or account. If the problem persists, email us at info@easyshiksha.com.

Q. Do I get the certificate in hard copy?

No, only a soft copy is provided, which can be downloaded and printed if required.

Q. The payment got deducted but shows “failed”. What to do?

Technical errors may cause this. The deducted amount will be returned to your account in 7-10 working days.

Q. Payment was successful but dashboard shows ‘Buy Now’?

Sometimes payment reflection is delayed. If it takes longer than 30 minutes, email info@easyshiksha.com with the payment screenshot.

Q. What is the refund policy?

If you face technical issues, you can request a refund. No refunds are issued once the certificate has been generated.

Q. Can I enroll in a single course?

Yes, select the course of interest, fill in the details, make payment, and start learning. You will also earn a certificate.

Q. My questions are not listed above. I need further help.

Contact us at info@easyshiksha.com for further assistance.

ALSO READ: most-demand-generating-careers-of-2019

Get Course: How-To-Start-a-Profitable-Consulting-Business

Download this article as PDF to read offline: