ProEves India Launches Special LEARN Campaign for Pre-Schoolers, on Children’s Day


Mumbai, November 11, 2021: Learning is a constant and ongoing process, that never stops. Taking this thought forward, ProEves, the online platform that helps parents to discover and book preschool and daycare centers for kids, launches their latest initiative the ‘LEARN Campaign’ on the occasion of Children’s Day. Determined to develop the foundational and cognitive skills of pre-schoolers across the nation in line with the National Education Policy,
the campaign looks to support families and their kids, who lost out on precious learning time during the pandemic. Looking to overcome the many hours of lost time so far, ProEves will provide 3000 learning hours and support to preschoolers absolutely free, till the end of this year.

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Preschooling Gap – witnessed in ’20-21

TimelinePreschoolers Learning ModeParticipation Range %Preschooling Gap
June -Oct 2020 Online Preschooling 15-20% 80%
Nov -March, 2021 Online Preschooling 20-30% 70%
April – Sept, 2021 Online Preschooling 30-50% 50%

The LEARN Campaign is multi-format and provides pre-schooling tips, live classes, and worksheets in all live, recorded, and homeschool modes. ProEves along with its select associated Edge centers are partnering together on this campaign to reach out to hundreds of parents. This will help parents cultivate the fine, gross, and cognitive skills of pre-schoolers to prepare them for their future schooling environment.

Speaking on the LEARN Campaign, Ketika Kapoor, Co-founder, and CEO, ProEves India, said, “At ProEves India, we strongly believe that learning never stops, and hence we are finding new ways to help young children learn something more interesting every day. We all know how much time the kids have lost in regular, offline learning environments due to the pandemic, over the past year and a half. Despite having the time, kids did not have the option to continue learning at their familiar pre-schools. These free 3000 hours of learning is what we want to offer for the next quarter and there could have been no other time to launch the initiative but Children’s Day. Our program has everything that preschoolers need to be packaged across these 3000 hours of free learning, and there was no better gift we could think of providing them this Children’s Day. We want to keep the young ones meaningfully engaged and make sure they have fun while learning for the next few months as we ease towards normalcy with centers slowly opening up by next year.”

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About ProEves

ProEves is India’s largest aggregator and booking platform for daycares/preschools catering to children between 6 months and 12 years. As the #1 platform that solves several parent problems regarding preschool and daycare, ProEves converges essential values of accessibility, credibility, and flexibility to a single destination.

Established in 2017-18 by Divya Agarwal and Ketika Kapoor, ProEves was built to bridge the glaring gaps present in the hitherto unorganized preschool/daycare industry. Following a phy-gital format including physical centers, digital, and at-home schooling, it introduced the unique concept of ProEves Edge Centers in 2020. These centers are digitally enabled through the company’s marquee SaaS product and are based on the ProEves LEARN pedagogy which is in line with NEP 2020.

After its seed funding in 2019-20, the company now looks forward to raising its next round of funding, to be leveraged for team expansion, business development, and tech scale-up.

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