● PROSE would be using extensive use of influencer marketing in addition to traditional media to focus on the ‘experience’ of facilities at the Luxury Hotel
● By 2025, Swiss Traffalgaar aims to open 5 chains across several states.
● Digital Tribe to deploy Google Analytics 360 suite for automated reporting and analytical tools.
18th July 2022: PROSE Integrated and its digital arm – Digital Tribe have been trusted with the mandate for PR & Social media by UK-based Swiss Traffalgaar Luxury Hotels. The agency launched its 1st property in Nashik earlier this month.
PROSE will handle public relations via traditional PR for the hyper-local customers and influencer marketing for the millennial traveler. Digital Tribe is entrusted with end-to-end digital duties including SEO management, Online reputation management, and enhancing visibility via social media. The mandate includes Brand positioning, creating brand awareness, ease of finding the property online, and driving footfalls. The launch campaign focused on the 12-acre luxury property in Nashik which includes banquets, 100+ luxury rooms, club membership, and a café.
Mr. Digesh Singh, Executive Director, Swiss Traffalgaar Luxury Hotels, said, “We are glad to have PROSE Integrated as our Public Relations & Digital marketing partner. Their expertise and integrated approach to PR & Digital outreach have resulted in a successful launch of our 1st hotel in India. We are confident that our partnership will enable us to reach our business goals. Their ability to understand the offering and translate it into consumer benefit in a record turnaround time is commendable.”
Mr. Setu Shah, CEO, PROSE Integrated, said, “We are excited to collaborate with Swiss Traffalgaar Luxury Hotels. Our experience of building brands ground up has helped us put together a 360-degree plan for Swiss Traffalgaar Luxury Hotels in India. Our Google-backed dashboard-based approach aims to ensure flawless and swift implementation of this plan. Relying on AI-based decision-making processes powered by Google Analytics 360 suite has helped us deliver over 40 million impressions across PR & Digital touchpoints organically for the launch campaign.”
“Digital Tribe has delivered the lowest CPC on the campaign v/s its peers by minimizing human intervention for decision making while optimizing spends” he added.
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