Rapido sets in motion with ‘Bike Wali Taxi Sabse Saxi’ campaign on JioCinemas IPL streaming

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The campaign focuses on feasibility, comfort and affordability bike-taxis provide in crowded and packed traffic cities

New Delhi, April 13, 2023: Rapido launches its 360 degree ‘Bike Wali Taxi, Sabse Saxi’ campaign aiming to drive consideration for the category in the e-mobility space.

Bike Wali Taxi, Sabse Saxi positions Rapido Bike-Taxi as the ultimate solution for everyday commute by highlighting its key offerings – convenience, quickness, and affordability. With an upbeat jingle and an element of ‘swag’, the films add a coolness quotient to the brand persona.

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The campaign created by Enormous comprises four films that showcase Rapido Bike-Taxi as a smart alternative in different scenarios. The first film has been released, where the Bike-Taxi service is pitted against the shortcomings of a crowded bus. The remaining films will be released in the weeks to come.

With a digital-first approach, for the first time, Rapido has collaborated with the OTT platform JioCinema. Capitalizing on the reach and frequency of IPL on the platform, JioCinema serves as the lead channel. This will be followed by TV for amplification, and OOH as the recall channel.

As a part of Rapido’s commitment to resolve daily commute challenges and to improve travel experiences for its customers, Rapido offers an effective solution with completing 10 lakh daily rides in 100+ cities across India. The brand is already a go-to option amongst the masses for its cost-effective, fuel-efficient, and time-saving services during peak traffic hours.

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About Rapido Auto: Rapido Auto is one of the leading taxi services spread widely across all of India from Tier I to Tier III cities. The app allows you to book bike taxis and auto taxis with the minimum wait time, and maximum safety and is super easy on your pockets.

How does it work? Download the app on iOS/android, login from your account, and start booking. Once booked, the amount and captain details appear on the homepage and our captains are at the pick-up location in no time. To ensure your safety, our captains carry an additional helmet which is given once the captain arrives and at no additional cost. Your safety is of the utmost importance to us. With Rapido around, let’s keep the traffic excuses at home and explore our cities.

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