Sharda University launched ‘#WaterForLife’ Campaign to raise awareness on India’s Water Crisis

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Sharda University

New Delhi, 17 June 2019: India is in midst of its worst water crisis till date. 40 percent of India’s water needs are depleting at an unsustainable rate and around 600 million people face a severe water shortage, according to NITI Aayog Report. Sharda University has launched ‘#WaterForLife’ Campaign with an aim to raise awareness around water scarcity, a looming crisis in India and the way it is affecting people across India. As a part of the project Rohan Singh, a PG student at Sharda University, will embark on a bicycle journey covering around 5500 Kms from Kashmir to Kanyakumari. The journey was flagged of from Indoor Stadium, Srinagar by Dr. Haseeb Moughal, SSP, Srinagar Police and will cover 12 states through the journey that will culminate at Kanyakumari.

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Rohan will be cycling through 12 states including Kashmir, Punjab, Haryana, Delhi, Uttar Pradesh, Rajasthan, Gujrat, Maharashtra, Goa, Karnataka, Bangalore and Kerala. The journey will touch far flung areas with major issues like Ponda, Bicholim, Sanguem, Canaco, Bhatsa, Tulsi, Vihar, Middle Vaitarna, Modak Sagar, Tansa, Upper Vaitarna etc.

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Talking about his commitment and passion Rohan Singh, Student, said, “India is not really a water scarce country, along with having major rivers, we receive an average annual rainfall of 1170 millimeters, but due to the lack of sensitization with regard to both conservation of water and pollution of water sources has resulted in a large part of the population for whom water has become more of a curse than a boon. From this expedition our key objective is to spread awareness regarding water crisis and finding out the reasons for water scarcity in various parts of the country. I am optimistic about my 4thexpedition which aims at creating awareness and resolving water related problems in India”.



Rohan Singh with Srinagar Police flags off #waterforlife campign in Srinagar

 Prashant Gupta, Executive Director, Sharda University said, “there is a need to sensitize people on the topic of water as till today a lot of people in India do not have clean and safe drinking water and at the same time a lot of it goes waste because of lack of awareness and understanding of water resources, usage and put in place interventions that make our water use efficient and sustainable.With the #WaterForLife campaign we aim not only to raise awareness on water issues but also to spread the message of peace & humanity. The team from Sharda University travelling with Rohan will capture his journey from Kashmir to Kanyakumari; the team will spend time with the local people and try to understand their daily problems related to water supply in the area. Our objective will be to capture the struggle they face getting drinkable water and the sources used”. 

Rohan Singh is a native of Moirang Philem Leikai, Manipur and is pursuing his post-graduation from Sharda University. He has been actively championing issues of national importance. In January 2018, he undertook his first bicycle expedition from Delhi to Imphal (Manipur), covering 2800 kms on the theme ‘Pollution Free India’. His second bicycle expedition covering 1700 kms, from Imphal to Kolkata was on the theme of Anti-Drugs, Pollution, Unity in Diversity. His third expedition was from Sharda University till Manipur for the Manipur State festival known as Sangai Festival, where he covered 3800 kms across 12 Indian states.

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