Times Professional Learning, Indian Institute of Management Kashipur launch Executive Certificate Programme in Product & Brand Management


February 15, 2022: Times Professional Learning (TPL), under its brand The Second Wind  (TimesTSW) and Indian Institute of Management (IIM) Kashipur have launched the inaugural  Executive Certificate Programme in Product & Brand Management.  

The seven-month programme is developed for entrepreneurs and mid-to-senior-level  professionals working across varied product development and brand mangerial roles to create a  strategic mindset and path towards growth. It provides them with a unique understanding of  product and brand management concepts like New Product Development, Go-to-Market  Strategies, Brand Building etc., that will assist them in implementing and executing strategies. 

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The programme will empower learners to build competencies to navigate volatile market  conditions and acquire skillsets like 5i Framework, Design Thinking, Metrics & Analytics etc. The  pedagogy would include lectures, case studies, project work, assignments, quizzes, term papers,  etc. to be delivered by eminent faculty and experts from the industry via a state-of-the-art TPL  platform through the Direct-to-Device (D2D) mode. 


Executives interested in enrolling for the Executive Certificate Programme in Product & Brand  Management can register on: Certification Programme in Product & Brand Management | IIM  Kashipur – Times TSW 

Speaking at the announcement of the programme, Sunil Sood, Chief Business Officer, Executive  Education, Times Professional Learning, said, “We understand the need for upskilling of product  and brand managers to build capabilities to drive their career prospects. We are pleased to offer  our learners this programme with the Indian Institute of Management Kashipur and will introduce  them to modern best practices and make them future-ready.” 

Prof. (Dr.) Madhurima Deb Associate Professor, Marketing Department & Programme  Director, Indian Institute of Management Kashipur said, “This programme will help bridge  learners with a global understanding of product management and brand management functions  and help them scale in their careers. Learners will be able to leverage programme knowledge and  build competencies that would assist them in developing and executing strategies successfully.” 

Applicants who have completed a diploma (10+2+3), Bachelor’s Degree, or two-year master’s  degree from recognised universities (UGC/AICTE/DEC/AIU/State Government) and have at least  two years of work experience will be eligible for the course. 

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Frequently Asked Questions

About Times TSW:  

TimesTSW (The Second Wind) is a brand of Times Professional Learning that provides a learning  ecosystem of executive education for working professionals. It offers programmes that address  the growing demands of Industry 4.0 through learner-centric, innovative, industry-relevant, role specific, and technology-supported solutions. 

TimesTSW has brought a paradigm shift in executive education through its approach, curricula,  pedagogy, teaching methodology, engagement, and mode of delivery, as well as assessment and 

evaluation metrics. TimesTSW endeavours to make world-class education assessable to aspiring  learners through strategic collaborations with the country’s best academic institutes to offer  executive education programmes for working professionals who pursue continuous upskilling by  upgrading their professional qualifications. 

About IIM Kashipur:  

The Indian Institute of Management Kashipur is a second-generation IIM set up by the  Government of India in 2011. It aspires to achieve excellence in management education by using  innovative teaching methods, promoting high quality research, and practicing sustainable  leadership. The institute develops socially conscious, competent, and ethical business leaders and  researchers capable of critical thinking, innovation, and entrepreneurship while being inclusive  and focusing on both regional development and internationalization. IIM Kashipur is committed  to its four core values: collegiality, transparency, green consciousness, pro-active engagement  with all stakeholders.  

Our strategic goals include improvement of the academic ecosystem; synergy between  educational theory, practice, and research; promotion of innovation, entrepreneurship, and  public service; empowerment of local stakeholders; upliftment of economically challenged  sections of the society; and gender diversity. The institute fosters academic excellence through  its MBA & EMBA programmes, Executive Education, Doctorate Programmes, along with  Executive/Management Development, Short Duration Programmes and Postgraduate/Executive  Certificate Programmes. The institute has partnered with several PSUs, Ministries, National  Academies along with several state and central government institutions.

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