udaan ’s ‘Mega Bharat Sale’ offers Big Savings and Discounts for small retailers and kirana shops


‘Mega Bharat Sale’ offers to run from October 6 to October 12 on the Udaan platform

Over 80% retailers / kirana stores on the Udaan platform across Bharat shopped during the first – ‘Mega Bharat Sale’ offers making it a huge success

Bengaluru, October 4, 2021: Following the grand success of the first edition of the ‘Mega Bharat Sale’ in August, the Food business of Udaan , India’s largest business-to-business (B2B) e-commerce platform, today announced the second edition of ‘Mega Bharat Sale’ offers – India’s biggest e-B2B sale event for kirana shops and small retailers across the country. Keeping in mind the upcoming festive period, the ‘Mega Bharat Sale’ will run from October 6 to October 12 on the udaan platform. During the mega sale period, small retailers and kirana shop owners from across the country will get an opportunity to enjoy huge savings across a wide selection of quality products with over 100+ brands and over 5000+ SKUs (Stock-Keeping Units) from small and large fast-moving consumer goods (FMCG) brands. udaan’s Food Business – comprising of FMCG, staples, and Fresh products – currently offers over 20,000 products across grocery, beverages, cereals, pulses, spices, edible oils, home & personal care, fresh and dairy categories across major cities / towns.

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During the ‘Mega Bharat Sale’, retailers will get an opportunity to buy and enjoy huge savings through various attractive rewards and benefits schemes on offer – ranging from ‘Big Discounts across all essential products’, ‘Every day special offers’, ‘Assured Instant Cash Discounts’ and special festive savings packs – on all Food and FMCG products. This national level mega sale will benefit lacs of small retailers and kirana shop owners especially those from Tier 2, 3 cities / towns. The sale will also provide an opportunity to small manufacturers of Bharat listed on the udaan platform to access and connect with millions of buyers across the country to sell their products. Additionally, the udaan app has been enhanced and optimised to provide seamless experience with added benefits of ‘in app’ surprise offers for retailers.

As an added benefit, emerging staple brands – Jayabhumi, Captain Harvest and Annabhumi which are exclusively available on the platform will also be on offer with attractive discounts. Additionally, retailers will also have the option of hassle-free ordering experience with next day delivery options as well as placing multiple orders on a single day to stock fresh inventory without any additional cost.

Vivek Gupta, Head – Food & FMCG Business, udaan, said, “In line with our commitment to provide the benefits of eCommerce scale to small retailers of Bharat, we are bringing some of the best deals and offers for our retail partners this festive season. In this edition of the Mega Bharat Sale, we have further scaled our operations and partnered with over 100+ leading and emerging brands to provide transparent pricing, better selection, and variety at attractive price points to small retailers and kirana shop owners. We are confident that our flagship sale event will immensely benefit lacs of kirana stores and small manufacturers across Bharat. 

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Our first edition of Mega Bharat Sale witnessed over 80% participation from small retailers and kirana stores on our platform. We are grateful for their trust and look forward to bringing several such initiatives for the benefit of all our partners.”

udaan has invested more than Rs 4000 crores in the past 12-18 months across different pillars of business – technology, supply chain, category, credit, people, compliance – to accelerate and strengthen capabilities to serve its customers better. The company has also undertaken various initiatives to enhance overall customer experience by leveraging deep customer analytics as well as improving the speed of the app.

udaan has over 3 million registered users and 25-30,000 sellers on the platform. The platform caters to over 1.7 million retailers, chemists, kirana shops, HoReCa, farmers, etc. doing over 4.5 million transactions per month, making udaan a leader in the b2b eCommerce business. The company operates one of the largest logistics and supply chain networks – through udaanExpress – with over 200 warehouses spread over 10 Mn Sq Ft delivering to retailers in 900+ cities covering over 12000 pin codes across the country. To cater to the growing demand, udaan plans to scale its warehouse capacity to over 50 million Sq Ft across the country in the next 7-8 years.

About udaan:

Founded in 2016 with a vision to transform the trade ecosystem and empower small businesses by leveraging technology, udaan is India’s largest b2b eCommerce platform. It has operations across categories including lifestyle, electronics, home & kitchen, staples, fruits & vegetables, FMCG, pharma, toys and general merchandise. udaan has over 3 million users, 1.7 million retailers and 30,000 sellers on the platform across the country. The platform enables supply chain & logistics operations, focused on b2b trade and built on strong technology, for daily delivery across 900+ cities and 12,000+ pin codes through udaanExpress. udaan enables financial products and services to small businesses, manufacturers, and retailers through udaanCapital to grow their business.

udaan is headquartered in Bangalore with offices in all leading metros and major cities across India.

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