What is CRM System? Why companies need CRM?

CRM System
CRM System

What is CRM System? Why companies need CRM?

A CRM stands for Customer Relationship Mangement from which one can manage  sales, customer service, business development, recruiting, marketing, or any other line of business.

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It is a better way to manage the external interactions and relationships that drive success.

A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage campaigns, all in one central location and make information about every customer interaction available to anyone at your company who might need it. It is a centralize storge system.

  1. Finding right customer for your business

Without CRM system, 79% of all marketing leads are never converted to sales.

  1. Convert those leads into customers

The next thing its help you to convert those leads into customer.

  1. Follow ups to your Pontential Customer.

Time to time emails, follow ups to the potential customers.

Types of CRM

Strategic CRM is concentrated upon the development of a customer-centric business culture.

Operational CRM

The primary goal of customer relationship management systems is to integrate and automate sales, marketing, and customer support. The systems have a dashboard that gives an overall view of all these functions on a single customer view, a single page for each customer that a company may have.

The dashboard provides client information, past sales, previous marketing efforts, and more, summarizing all of the relationships between the customer and the firm.


The role of analytical CRM systems is to analyze customer data collected through multiple sources and present it so that business managers can make more informed decisions. Analytical CRM systems use techniques such as data mining, correlation, and pattern recognization to analyze the customer data. These analytics help improve customer service by finding small problems which can be solved, perhaps by marketing to different parts of a consumer audience differently.


The aim of CRM systems is to incorporate external stakeholders such as suppliers, vendors, and distributors, and share customer information across groups/departments and organisations. For example, feedback can be collected from technical support calls, which could help provide direction for marketing products and services to that particular customer in the future.

Customer Data Platform

A customer data platform(CDP) is a computer system used by marketing departments that assembles data about individual people from various sources into one database, with which other software systems can interact.

For more in details vist HawksCode and learn about CRM System for Enterprise 

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