Flipkart surprises over 20,000 new mothers with Baby Care hampers celebrating motherhood

  • Flipkart partners with over 50 hospitals across eight cities to celebrate the incredible journey of new mothers, will distribute over 20,000 hampers to new parents across the country

Bengaluru, 13 September, 2023: In a heartwarming initiative to celebrate the joy of motherhood and show support to new mothers by making the right product choices for their new born babies, Flipkart, India’s leading e-commerce marketplace is spreading joy by distributing over 20,000 Baby Care hampers to new mothers across the country. The campaign ‘Empowering Mothers, Nurturing Futures’, launched in partnership with over 50 hospitals across eight cities, is an endeavour to guide mothers in their journey of motherhood with a variety of products.

A growing health consciousness and inclination towards hygiene and nutrition among your parents in the country has triggered a rise in demand for baby care products in India. As per the recent EMR report, the  market for baby care products in India is anticipated to expand at a CAGR of 14.02% from 2022 to 2027. 

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Flipkart recognizes the evolving needs of modern Indian parents and understands the importance of offering high-quality baby care products that provide the best health, hygiene, and nutrition. The Baby Care category on Flipkart features an extensive range of products from trusted brands, making it the go-to destination for parents seeking the best for their children. Offering over 10 lakh+ products through an expansive portfolio of 1,000+ brands and over 5,000+ sellers of baby care products on its platform, Flipkart is a one-stop solution for all baby needs. 

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As Flipkart launches its BabyCare campaign, the platform is also on a mission to  bring cheer to new parents by gifting them a hamper curated with love to fulfil their immediate needs. The hamper features popular partner brands including MamyPoko, Himalaya, Cetaphil, Dabur and Bumtum. Flipkart has partnered with more than 50 hospitals across major cities like Patna, Ranchi, Kanpur, Gurgaon, Chandigarh, Bangalore, Dehradun, Kolkata, Hyderabad and Pune to distribute these packets of joy in maternity wards. 

Flipkart’s endeavour is to enhance access to high quality products that are affordable and safe to use, consequently building a responsible community of parents who pledge to choose nothing but the best for their children. 

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