Hindustan Coca-Cola Beverages partners with the Govt of Tamil Nadu, under the Naan Mudhalvan scheme, to skill 5,000 youth in sales and marketing


The MoU signed between HCCB and Tamil Nadu Skill Development Corporation (TNSDC) aims to upskill and make the youth industry ready

Chennai, October 6, 2023 –Hindustan Coca-Cola Beverages Private Limited (HCCB), one of India’s leading FMCG companies, has announced that it has signed a Memorandum of Understanding with the Govt of Tamil Nadu, under the Naan Mudhalvan scheme, to skill 5,000 individuals through a Sales & Marketing training program. The strategic partnership will be executed over a period of 1 year, in collaboration with the Tamil Nadu Skill Development Corporation (TNSDC). The event held in Chennai was presided over by Shri Udhayanidhi Stalin, Hon’ble Minister for Youth Welfare, Sports Development & Special Programme Implementation, Shri Ma. Subramanian Hon’ble Minister for Health, Medical Education & Family Welfare, J. Innocent Divya, IAS Managing Director, Tamil Nadu Skill Development Corporation and Shri Darez Ahamed, Secretary – Special Programme Implementation Department, Tamil Nadu. 

The program will include a diverse range of participants, from recent graduates to students currently pursuing their degrees and college dropouts aged 18 and above. Structured over three months, the program will consist of a comprehensive 30-hour curriculum and will provide the participants with an intensive learning experience, combining 6 hours of direct face-to-face interactions and 24 hours of engaging online sessions.

HCCBPL will serve as the main point of contact for TNSDC, oversee orientation and awareness sessions, ensure electronic provision of program materials, and conduct both face-to-face and online training sessions. It will also facilitate interactions with industry experts, provide online platforms, conduct assessments, and connect learners with local industries and entrepreneurial opportunities – at zero cost to the aspirants. Meanwhile, TNSDC will introduce learners to HCCB and its programs, aid with orientation sessions, and ensure the availability of infrastructure like computer labs and classrooms. They will also monitor program attendance and provide assistance with assessments.

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Mr. Himanshu Priyadarshi, Chief Public Affairs, Communications and Sustainability Officer at HCCB, remarked, “Our longstanding association with Tamil Nadu, has always been a cherished one. The state is home to one of our oldest factories and over the years, we have taken pride in contributing to its growth. Now, we are elated to play a role in upskilling its vibrant youth. We remain committed to partnering with the state, ensuring that the young minds are well-equipped and primed to excel in the dynamic realm of sales and marketing.”

J. Innocent Divya, IAS Managing Director, Tamil Nadu Skill Development Corporation, said “We aim to create a cohesive partnership between Government bodies, the Industrial sector, and Educational institutions. This collaboration promises a consistent flow of well-trained graduates ready for diverse corporate roles. I’m thankful to Hindustan Coca-Cola Beverages for their support of our mission. With the help of key partners like HCCB, we’re determined to make Tamil Nadu a centre of professional expertise, improving job opportunities and fulfilling the industry’s needs.”

About HCCB

HCCB was incorporated on 14th February 1997. Since then, HCCB has come a long way in being able to serve 25 lakh retailers, 3,500 distributors, and 6,000 employees. 250,000 farmers grow the agricultural produce that HCCB uses in making its products. The company is headquartered in Bangalore and its operations are spread in 22 states, 3 UTs, and 376 districts in South, West, and Eastern India. Through its 16 factories spread across India, it manufactures and sells 60 different products across 7 categories. Its products include some of India’s most loved beverages – Coca-Cola, Thums Up, Sprite, Minute Maid, Maaza, SmartWater, Kinley, Limca, Fanta, and a lot more. 

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