Bengaluru, 5th September 2019: In today’s world, digital platforms have become the hub for content and information consumption. It has incredibly changed lives through easy access to information right at the click of a button. While this ease of access has proven to be a boon, it also demands responsible usage, especially credible usage and consumption of information. In lieu of the challenge, Krayon-LXL Ideas has launched an immersive digital literacy workshop – ‘Spot The Fake’, supported by Coca-Cola India.
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This digital literacy training workshop ‘Spot The Fake’ will be conducted for teachers and parents in schools from the months of September to November, to understand the use of digital platforms as information sharing platforms. The initiative intends to communicate the importance of checking the credibility of information shared for all our valued consumers including those who continue to learn from their teachers and parents.
Mr. Syed Sultan Ahmed, Managing Director & Chief Learner, Krayon-LXL Ideas said, “The amount of information that is thrown at us via social media and digital media is incredible. The challenge is what to trust and what not to trust. Learning to differentiate information and identifying fake information and news is an essential skill that needs to be taught to our children. Our education system must move out of testing information retained by students in exams. Making them aware of the skill to analyse and differentiate information is the new age essential skill.”
Commenting on the initiative, Ishteyaque Amjad, Vice President- Public Affairs, Communications & Sustainability at Coca-Cola India and South West Asia said, “The digital space is becoming increasingly widespread and the abundance of information makes it difficult to authenticate the credibility of the content. To address this, we are supporting Krayon to curate a digital literacy workshop for the teachers. Through this initiative, we aim to communicate the importance of checking the credibility of information available to our consumers in today’s day and age.”
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The power-packed digital workshop, through various real-life examples, will shed a light on the influence of prevailing information on us which we often tend to share without checking its credibility.
About Krayon – LXL Ideas
Krayon an LXL Ideas brand; revolutionizes how brands add value to a student’s life by conceptualizing & organizing large-impact events, school contact programs. It also designs & executes scalable CSR projects that create meaningful social impact in the education sector.
Krayon has organised 200+ large format events in 20 countries from 15 years impacting 40 million students from 125,000 schools.
About Coca-Cola India
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, Smart Water, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint.
For further information on the company’s India operations and its products follow us on twitter at twitter.com/CocaCola_Ind, or on facebook.
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