India – July 19, 2022 – Today, Norton, a leading consumer Cyber Safety brand from NortonLifeLock, released Indian survey results, detailing the use of connected devices in India as well as highlighting concerns with children’s online safety. Based on the study, conducted by Harris Poll among 1,004 adults in India, 73% of Indian adults surveyed believe children are likely to give their family members’ personal information away online.
- 80% of Indian adults surveyed say their knowledge of technology has helped others avoid being scammed.
- Over two-thirds of Indian adults surveyed (72%), say parents are relying too much on screens to keep their children busy.
- 71% of Indians surveyed say it is very important that parents monitor their children’s activity online.
- 38% of those Indians surveyed with a romantic partner have claimed that they spent more time with their partner while working from home.
- 75% of Indian respondents say having smart home devices makes their home feel more secure.
- However, over half Indian survey respondents (58%) are worried that having their smart home devices connected to the Internet is opening them up to risk.
According to the report, 71% of Indian parents with children under the age of 18 surveyed, said that their relationship with their child or children improved while they were working from home. 70% of those surveyed who are married or living with partners, say their relationship with their spouse or partner got better while they were working from home. Over half of the Indian adults surveyed have said that their relationships with friends got better (55%) and 51% said relationships with their co-workers improved while working from home. Not only that, but findings for India reveal that Indian respondents who have worked from home saved on average 9,597 INR (Indian National Rupee) per month. However, working from home had its issues for the majority, with 93% of Indian adults surveyed experiencing technology-related issues, most commonly unreliable or slow internet connectivity (52%) and frequent communication issues (47%).
“Our children are naturals when it comes to advances in technology, adapting to the latest gadgets to internet apps. While this is great, the research shows that parents believe they need to educate and actively engage with their children’s online activities,” said Ritesh Chopra, Director Sales and Field Marketing, India & SAARC Countries, NortonLifeLock. “This latest Norton study in India tells us that three-quarters of Indian parents surveyed (78%), with children under 18, discovered their children have done something on their smart devices without their permission. The most important aspect to internet safety for kids is that parents instill the right guidelines from an early age about the Internet and the potential hazards out there.”
The report reveals that Indian adults have strong awareness of the importance of Cyber Safety. Most Indian adults surveyed (86%) say it is more important now than ever before, for parents to talk to their children about Cyber Safety. The majority of adults in India surveyed (68%) say it is essential or particularly important for parents to manage their children’s screen time usage. Respondents in India believe Cyber Safety is on a par with teaching children healthy habits (81%), helping them be prepared for an emergency (81%) and teaching children basic life skills (78%).
The study highlights how Indian households use internet and mobile devices to stay connected with the world, combined with the concern among Indian adults on keeping connected devices and personal data safe. The research found that half of connected device owners in India surveyed (54%) are worried about someone hacking their connected devices, but 8 in 10 (80%) Indian respondents would like more information on how to keep their connected devices secure. Among the 84% of adults in India surveyed who own a smart home device, 70% take additional precautions beyond the security features built into the device to keep them secure. Half of all adult connected device owners surveyed (48%) say they would change their security settings or passwords in situations where devices may get hacked, while most adult respondents living with at least one other person (78%) believed themselves to be the IT expert in their household.
To view the study’s full results and accompanying visual assets post-embargo, visit the 2022 Norton Cyber Safety Insights Report: Home & Family press kit: https://www.nortonlifelock.com/us/en/newsroom/press-kits/.
No one can prevent all cybercrime or identity theft.
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About the 2022 Norton Cyber Safety Insights Report: Home & Family
The research was conducted online in India by The Harris Poll on behalf of NortonLifeLock among 1,004 adults aged 18+. The survey was conducted May 18 – June 2, 2022. Data are weighted where necessary by age, gender, region, and education to bring them in line with their actual proportions in the population among those who are online.
About NortonLifeLock Inc.
NortonLifeLock Inc. (NASDAQ: NLOK) is a global leader in consumer Cyber Safety, protecting and empowering people to live their digital lives safely. We are the consumer’s trusted ally in an increasingly complex and connected world. Learn more about how we are transforming Cyber Safety at www.NortonLifeLock.com.
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