Primus Partners and Institute of Rural Management Anand (IRMA) Announce Strategic Alliance to Establish PRIMA Excellence Lab


Bangalore, 08 June, 2023: Primus Partners Pvt. Ltd. (Primus), a distinguished pioneer in the realm of management consulting services, and the Institute of Rural Management Anand (IRMA), a revered institution renowned for its profound expertise in rural management, have joined forces to establish PRIMA: Primuss IRMA Excellence Lab. This initiative aims to harness the industry expertise of Primus Partners and the academic excellence of IRMA to drive innovation, research, and knowledge sharing in the areas of rural management.

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As part of this collaboration, Primus will offer internship opportunities to select students from IRMA’s final year. Primus aims to provide valuable hands-on experience and exposure to aspiring professionals interested in management consulting. Additionally, PRIMA will facilitate guest lectures by industry experts and thought leaders, fostering a vibrant exchange of ideas and experiences. The frequency of these lectures is expected to be at least once a month, allowing students enrolled in IRMA’s master’s program to benefit from the wealth of knowledge shared by distinguished speakers.

“We are excited about the establishment of the Primus IRMA Lab, as it brings together our industry expertise and IRMA’s academic excellence,” said Davinder Sandhu, Co-Founder & Chairman, Primus Partners. “Through this collaboration with IRMA, we aim to drive innovation, develop impactful research, and empower the next generation of professionals in rural management and agriculture. At Primus, we are committed to nurturing talent, equipping aspiring professionals with the necessary skills, and fostering sustainable development. Together with IRMA, we look forward to empowering the next generation of leaders to make a lasting difference in the field.”

PRIMA, an acronym for Primus IRMA Excellence Lab, will create convergence for a delivery mix that combines industry insights and academic rigor. This collaboration aims to leverage the competencies of both organizations to address key challenges and develop innovative solutions.

“The Primus IRMA Lab marks an exciting milestone in our journey of academic excellence. The collaboration with Primus Partners brings together practical industry insights and our rigorous academic foundation to nurture talent and drive research that addresses critical issues in rural management and agriculture. We are eager to embark on this journey of knowledge creation and collaborative learning.” expressed Dr Umakant Dash, Director at the Institute of Rural Management Anand (IRMA).

Adarsh Sharma, Managing Director, Primus Partners commenting on the partnership said “This partnership between Primus Partners and IRMA represents our shared belief in the power of combining industry expertise with academic excellence. By working together, we can leverage our collective strengths to address real-world challenges, nurture talent, and make a meaningful impact.”

The partnership will leverage IRMA’s grassroots insights and real-world experiences to inform research papers and studies, addressing issues faced by the rural community and unlocking new avenues for growth and knowledge creation.

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About Primus Partners Pvt. Ltd.

Primus Partners Pvt. Ltd. is a leading management consulting services firm headquartered in New Delhi. Primus provides consulting and advisory services across various industries, including rural management, public policy, and industrialization in both the public and private sectors. Primus is committed to driving sustainable growth and maximizing value for its clients through innovative approaches and sector expertise.

About the Institute of Rural Management Anand (IRMA)

The Institute of Rural Management Anand (IRMA) is driven by the dream of serving under-served segments of the economy through professional management. Founded in 1979, IRMA is focused on creating management professionals who can bring about sustainable, ecologically friendly and equitable growth by applying their management acumen at the grassroots level and influencing the public policy narrative at the national and global levels.

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