Mumbai, May 27, 2020: During these testing times the medical professionals have been the fabric of humanity, with their tireless efforts and dedication and passion towards helping people. As the entire world is showing their appreciation and gratitude to all the professionals of the medical field in various ways, the students of Amity University launched the “I salute” campaign, a unique and modern way to salute the medical staff by creating an Instagram filter. This endearing salute to the doctors and nurses on the frontlines of the deadly pandemic was on full display by many students and other staff of the Amity University Launch.

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It is a gesture to show solidarity during the pandemic and thanking people who are acting like our saviours. An amazing step by the students of the university, to send out a Amity University Launch message of encouragement and appreciation to various doctors and nurses and the caregivers, to show that we all are truly grateful for their services. They also encouraged their friends and family to curate their own message of thanks and send it out on social media.

Overall, the campaign reached 17180 people on the first day of its launch.

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Prof. (Dr.) Raghav Chari, HOI, Amity School of Communication, Amity University Mumbai stated, “It is overwhelming to see how our medical professionals have come together as heroes to fight off this deadly pandemic. No amount of praise will be enough to describe their efforts. I am delighted to see how the

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younger generation, especially the students have taken a modern turn to spread the message of thanks on social media, and have made “I Salute” campaign popular by involving everyone to come together to salute all the medical staff.”

Puneet Baviskar, Student (Amity School of Communication, Amity University Mumbai) a student stated, “The world is seeing a huge health crisis and the medical staff around the world has been doing a great job by dealing with the virus and saving lives. We are showing our support by staying indoors and giving them a shout out through the “I Salute” campaign applauding them for their work.  The filter introduced in the campaign is good and adds a perfect touch to the message. My friends have actively shared their note of thanks using the filter and it is becoming a hit on the internet.”

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About Amity University Mumbai:

Amity University Mumbai has been established under Maharashtra Govt. Act of 2014 of Government of Maharashtra and is recognized as per Section 2(f) of the UGC Act with the rights to confer degrees. The University with its future-ready, sprawling campus, a world – class learning infrastructure and over a kilometer-long frontage on the Mumbai-Pune Expressway offers a 360-degree career transformational set-up. With its state-of-the-art infrastructure, the campus facilitates all-round growth of students. The university has tie-ups with IBM, Oracle, Sun Microsystems, CA Technologies & others for skill enhancement of the students.

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