TECNO joins hands with India’s Got Talent to further establish its Youth Connect Programme

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Bangalore, 09th August 2023: TECNO, the renowned global technology brand, is pleased to announce its collaboration as the co-presenter of the latest edition of the highly acclaimed reality show, ‘India’s Got Talent,’ on Sony Entertainment Television. This partnership solidifies TECNO’s commitment to empowering and supporting the dreams and passions of talented young individuals across India.

As a brand that believes in nurturing the aspirations of young digital natives, TECNO is excited to join forces with ‘India’s Got Talent,’ a platform that is synonymous with discovering hidden talent from across the country and placing them in the spotlight. The partnership between TECNO and ‘India’s Got Talent’ reflects the brand’s dedication to fostering the potential of Indian youth and providing them with a platform to showcase their talents, reaching millions of viewers. TECNO firmly believes in the powerful combination of technology, talent, and passion, which creates a force for positive change.

Speaking on the collaboration, Arijeet Talapatra, CEO of TECNO Mobile India, commented, “We are elated to embark on this extraordinary journey as co-presenters of ‘India’s Got Talent’ on Sony Entertainment Television. This partnership holds a special place in our hearts as it perfectly aligns with our brand philosophy of innovation, empowerment, and celebrating exceptional talent. At TECNO, we believe in the power of youth and the importance of connecting with them through initiatives like this. Our brand philosophy, ‘Stop At Nothing’ drives us to reach diverse communities and empower them to explore their true potential using our smartphones. Through our association with ‘India’s Got Talent,’ we are taking this commitment even further by providing a platform for aspiring artists and extraordinary talents to showcase their skills and dreams to a vast and appreciative audience. We are dedicated to creating a space where young talents can shine and fostering a culture of inspiration and excellence.”

As a brand that aims to connect with the diverse youth of India, TECNO eagerly anticipates witnessing the extraordinary range of talents featured on ‘India’s Got Talent.’ The show promises to captivate audiences with an impressive array, ranging from traditional art forms to cutting-edge performances.

Neeraj Vyas, Business Head – Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster, said, “Sony Entertainment Television has always believed in nurturing the dreams of aspiring Indians and empowering them to pursue their passion in life. This partnership with TECNO for the highly anticipated season of India’s Got Talent drives synergies with our vision of providing a national platform for budding talent. We are dedicated to delivering top-notch entertainment with a spectacular display of never-seen-before acts and creating unforgettable experiences for our viewers.”

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This season is set to break new ground with participants such as the 15th NAP IR band from Nagaland, the Inspiring Dance Family from Kolkata, Navarasam from Kerala, and Raga Fuzion, a classic fusion music group from Mumbai, among other incredible artists. Furthermore, some participants have set new benchmarks by breaking the Guinness World Record with their extraordinary talent and determination, making this season of India’s Got Talent an iconic and historic milestone to cherish. Their dedication to their craft exemplifies the values TECNO holds dear.

‘India’s Got Talent’ airs every Saturday and Sunday at 9.30 PM only on Sony Entertainment Television. Join TECNO in supporting and applauding the true essence of ‘hunar’ as we embark on this extraordinary journey with ‘India’s Got Talent’!

About TECNO

TECNO is an innovative technology brand with operations in over 70 countries and regions across five continents. Since its launch, TECNO has been revolutionizing the digital experience in emerging global markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. Today, TECNO has developed into a recognized leader in its target markets, delivering state-of-the-art innovation through a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the best and newest technologies for forward-looking individuals. By creating stylish, intelligent products, TECNO inspires consumers worldwide to never stop pursuing their best selves and their best futures.

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About Sony Entertainment Television:

Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels, is a part of Sony Pictures Networks India (SPN). Since its launch in October 1995, SET has created a unique space of being the ‘Thought Leader’ in the Indian Television industry with path breaking content and innovation in the entertainment business.

Over the years, SET has continued to bring forth an impressive array of impactful urban stories delivering on the promise of novelty, variety and quality with finite shows like Jassi Jaisi Koi Nahin, Heena, Bade Acche Lagte Hain, Kuch Rang Pyaar Ke Aise Bhi, Patiala Babes, Beyhadh, Ek Duje Ke Vaste, Mere Dad Ki Dulhan, Kathaa Ankahee and several others. Apart from these, socio-mytho and historical shows like Mere Sai, Vighnaharta Shree Ganesh, Porus, Chandragupta Maurya, Punyashlok Ahilyabai amongst others have also enjoyed a positive viewership. 

SET pioneered new waves in television programming with home-grown formats like Super Dancer, Superstar Singer and India’s Best Dancer. Furthermore, SET revived Kaun Banega Crorepati and MasterChef India which redefined its weekday appointment viewership and has introduced viewers to a globally acclaimed business reality show with the launch of SharkTank India. Shows like Indian Idol, The Kapil Sharma Show, Comedy Circus and Dus Ka Dum have further strengthened its weekend leadership.

SET’s international feed is available across US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles.

About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):

Sony Pictures Networks India is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.

The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; Sony MAX, India’s premium Hindi movies and special events channel; Sony MAX 2, another Hindi movie channel showcasing great India Cinema; Sony MAX HD, a high definition Hindi movie channel airing premium quality films; Sony WAH, the Hindi movies channel for rural markets; Sony SAB and Sony SAB HD the family-oriented Hindi entertainment channels; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; Sony YAY!, the kids entertainment channel; Sony Sports Network – Sony Sports Ten 1,  Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten 3 HD, Sony Sports Ten 4, Sony Sports Ten 4 HD, Sony Sports Ten 5, Sony Sports Ten 5 HD; Sony Marathi, the Marathi general entertainment channel; Sony LIV – the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries. 

The Company is recognized as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India. 

The Company is in its 28th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

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