RHI launched a social media campaign titled “Don’t Listen to your Heart” to sensitize masses about healthy living
New Delhi, 30th September 2019: As the world gears up to celebrate ‘World Heart Day’, Religare Health Insurance, one of India’s leading health insurers, launched a social media campaign titled “Don’t Listen to your Heart”. The campaign is aimed to sensitize people about living a healthy life and is designed to counter the common belief that ‘one should always do what their heart says’.
Talking about the campaign at length, Paritosh Kataria, Head – Marketing, Religare Health Insurance said, “A challenge one faces almost every day is to choose between what our mind finds to be logically correct or what our heart craves for. Our campaign focuses on some real life situations that put us in such dilemmas. The tone of communication is simple and attempts to create a conversation with the audience. The endeavour is to help people overcome the desire to listen to their heart and thus give up on what seemingly are short-term indulgences, and instead choose long-term benefits that shall continue to bear fruit.”
The company will also be sharing various tips and lifestyle hacks which people can adopt to ensure good heart health. The campaign will be live till October 02nd, 2019 and the company will be engaging with multiple influencers to sensitize people about ensuring good heart health.
About Religare Health Insurance:
Religare Health Insurance (RHI) is a specialized health insurer offering health insurance services to employees of corporates, individual customers and for financial inclusion as well. With its operating philosophy being based on the principal tenet of ‘consumer-centricity’, the company has consistently invested in the effective application of technology to deliver excellence in customer servicing, product innovation and value-for-money services.
RHI currently offers products in the retail segment for Health Insurance, Critical Illness, Personal Accident, Top-up Coverage, International Travel Insurance and Maternity along with Group Health Insurance and Group Personal Accident Insurance for corporates.
Religare Health Insurance has been adjudged the ‘Best Health Insurance Company’ once at the ABP News-BFSI Awards 2015 and again at the Emerging Asia Insurance Awards, 2019 & ‘Best Claims Service Provider of the Year’ – Insurance India Summit & Awards 2018. RHI has also received the ‘Editor’s Choice Award for Best Product Innovation’ at Finnoviti in 2013 and was conferred the ‘Best Medical/Health Insurance Product Award’ at the FICCI Healthcare Excellence Awards in 2015, 2018 and 2019.