W & Aurelia unveils their first store in Ajmer


Ajmer, June 11, 2019: TCNS Clothing, recently opened its first combined store in Ajmer. The store features clothing from W and Aurelia brands, under one roof, for the very first time. To enhance consumer experience, the store has Aurelia’s collection on one side and W’s collection on the other side of the store. With this launch, both the brands expand its footprint in one of India’s major shopping destination. TCNS Clothing is India’s leading women’s branded Apparel Company which retails W as well as Aurelia. Spread over 870 square feet, the new store is strategically located at Jaipur road, a premium shopping destination, to provide an experiential treat to customers, while shopping.

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One part of the store displays the collection of W, with a complete range of styles featuring an extensive mix of kurtas, fashion bottoms like palazzos, skirts, trousers, dupattas and accessories to match every occasion, thus providing a complete wardrobe solution for women. However, this season W goes sustainable yet fashionable with its latest ‘Yolo Dress’ collection, catering to a class of consumers who prefer stylish yet eco – friendly products. The latest collection is inspired from sustainability that brings the bold and the beautiful to the forefront and challenges the old and elevates the new. The Yolo signifies, when you live only once, this is the dress to live by. The summery livaeco collection is a delight for shoppers. Customers can also check out work essentials by W and occasion wear by Wishful that gives a plethora of options to choose from.

The other part of the store exhibit the collection of Aurelia highlighting the bollywood diva Disha Patani’s latest ‘That Disha Look’; inspired by her wardrobe. The collection offers dreamy flowy dresses with traditional motifs, easy-to-carry but elegant work wear and gorgeous festive ensembles which are perfectly displayed in the centre ramp on the mannequins inside the store. Apart from its latest collection, the store offers classic and contemporary designs in Kurta, Kurti, tops, fashion bottoms, drapes and ensembles with an extensive range of styles, colours, fabrics, silhouettes, prints, patterns and embroidery to choose from.

Delighted by the acceptance and success of both the brands, TCNS is expanding its geographic presence to cater to the demands of its loyal customer base. The combined store adopts a unified communication style for the brand, reinforcing brand authenticity, enabling a seamless customer journey at the store. The brand has always stood apart, delivering refined, trendy ethnic wear designs, with a contemporary and modern touch of fashion. The collection on display is a reflection of attempts to combine the feminine sensibilities of sophistication, with a hint of Indian craftsmanship.


As of December 31, 2018, we sold our products through 521 exclusive brand outlets, 1,573 large format store outlets and 1,496 multi-brand outlets. In addition, we sold our products through our own website and online retailers, Myntra, Jabong and Amazon, among others and through its own websites- wforwoman.com and shopforaurelia.com.

About W

W by TCNS Clothing Co. Ltd. is a mirror for the new age Indian woman who are rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar – Kameez was transformed into its chic & urban yet comfortable form. It is a brand that provides contemporary Indian wear for the working woman and home maker and believes in delivering design functionality with mix n match combinations.

About Aurelia

Aurelia is a contemporary ethnic wear brand targeted at women looking for great design, fit and quality for their casual and work wear requirements. As of December 31, 2018, Aurelia had 210 exclusive brand outlets located across 184 cities in India.

Please visit https://www.shopforaurelia.com/ for more information.

About TCNS

TCNS is India’s leading women’s branded Apparel Company in terms of total number of exclusive brand outlets as of December 2018. The company designs, manufactures, markets and retails a wide portfolio of women’s branded apparel across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination-sets and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman, including every-day wear, casual wear, work wear and occasion wear.

It sells its products across India and through multiple distribution channels. As of December 31, 2018, it sold its products through 521 exclusive brand outlets, 1,573 large format store outlets and 1,496 multi-brand outlets, located in 29 states and two union territories in India. It also sells its products through exclusive brand outlets in Nepal, Mauritius and Sri Lanka. In addition, it sells its products through its own website and online retailers.

Please visit https://wforwoman.com/ for more information

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