YouTube Shifts Strategy – Make Exclusive Shows and Movies Free to Users


YouTube plans to create all future original programming readily available to users for free with advertising, as the movie streaming device of Alphabet’s Google attempts a larger audience for shows and movies which had mostly been limited to paid subscribers.

YouTube hasn’t disclosed the total number of subscribers to the paid offering, launched three years ago, which will be available in 29 countries.

It stated its move to generate programming free was aimed at fulfilling a growing global user interest in programming and advertiser need to associate with special content. The move also gives the organization more flexibility in advertising its own programs.

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Some future programming or behind-the-scenes content can remain exclusive to subscribers, if just for a short time, according to a person familiar with the thinking.

YouTube shifts to create new exclusive shows, videos free to users

The change in strategy means YouTube Premium doesn’t longer have exclusive access to first programs beginning next year, removing one of the chief advantages of the subscription offering. YouTube’s paid choice also eliminates ads and comes with audio streaming privileges.

YouTube Premium prices about $12 (Rs. 850) a month in the USA.

The dozens of previously released shows and movies in YouTube Premium, such as the very first season of popular action comedy “Cobra Kai,” will remain behind the paywall, the company said. YouTube’s paid choice also eliminates ads and includes audio streaming statements.

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The business said the move was aimed at satisfying growing global user interest in programming and advertiser need to associate with particular content.

1.9 billion individuals see YouTube monthly. Previously released first programming in YouTube Premium will stay behind the paywall,” the company said.


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