Ninety One Cycles bolsters its leadership team, appoints Bhairav Shah as Chief Operating Officer

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Ninety One Cycles

New Delhi, 7th March 2022: Ninety-One Cycles, one of India’s fastest-growing active lifestyle brand, announced the appointment of Bhairav Shah as the Chief Operating Officer of the company. The leadership addition is part of Ninety One’s strategy to scale up operations, invest in manufacturing facilities and further accelerate entry into international markets. Bhairav will play a central role in the execution of the company’s growth plans while overseeing the finance function and leading the company’s expansion into the Middle East, Europe and America.

An alumnus of the Indian School of Business and a Chartered Accountant, Bhairav has fifteen years of experience across private equity and consulting. Prior to joining Ninety One, he held leadership positions with Bain & Company and Everstone Capital. Bhairav spent the initial years of his investing career with Warburg Pincus and brings onboard significant experience in scaling organizations and shaping their strategic direction. 

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Speaking on the appointment, Sachin Chopra, Co-founder and CEO of Ninety One Cycles said, “We are delighted to announce the appointment of Bhairav Shah as the Chief Operating Officer of the company. We believe his experience of fifteen years and passion for mobility space will be instrumental for Ninety One to meet its growth plans. We share the common vision of bringing in a revolution in one of India’s oldest mobility medium – cycles, with an innovative, research and engineering-led approach. Bhairav and I have worked together since our days at Warburg Pincus and I am confident that his valuable insights and seasoned business acumen will help Ninety One develop into a strong institutioon.”

On his appointment, Bhairav Shah, COO of Ninety One Cycles said, “India is seeing a structural shift towards sustainable mobility and Ninety One is at the forefront of that transformation. Ninety One has an unrelenting focus on product quality and customer service besides having stunning designs. I am excited to take on this role with Ninety One and work closely with Sachin and Vishal to steer the company into its next phase of growth as we take one of the most disruptive brands in India to the world.”

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Ninety One has recently closed its Series A funding of ~US$ 30 million from marquee investors such as Avaana Capital, Titan Capital, A91 Partners and Fireside Ventures. The amount will be invested towards the state-of-the-art manufacturing facilities in Gujarat, e-cycles portfolio and expansion into global markets. Following the capital injection, Ninety One, the make in India, make for the world brand from AlphaVector (India) Pvt. Ltd., is now valued at ~INR 1,000 crores.

About Ninety One

Ninety One, founded in 2015 by Sachin Chopra and Vishal Chopra, is India’s fastest growing active lifestyle and sustainable mobility brand with 1,000+ retail stores across 500 cities in India. Ninety One signifies the country code of India as the gateway to the world as well as the year 1991 that was India’s inflection point with the unshackling of the country’s economy. Ninety One embodies India’s modern, young, fit, action-oriented and evolving spirit.

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With an incredible range of bikes in stunning designs built with world-class components, perfectly engineered to ensure a delightful riding experience, Ninety One’s range includes electric cycles, performance bikes, mountain bikes, fat tyre bikes, hybrid bikes, and kids bikes. An agile digital first architecture from customer acquisition, fulfilment, serviceability and post purchase connect has enabled Ninety One to craft a delightful customer journey.

Ninety One has manufacturing facilities in Gujarat.

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