With this move, the brand wants to enable cricket fans to learn about the entertaining tales, hardships, and memories of their favourite cricketers
Delhi, 14 May, 2022: Noise, India’s leading connected lifestyle tech brand, has teamed with Sochcast Media to debut in India’s burgeoning audio landscape with its latest limited-edition audio series, Noisemaker Stories: Cricket Edition. The series covers the stories of the rising cricket stars who are the heart of the Indian Cricket team and work tirelessly to maintain its legacy.
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If there is anything that unites the people of our country beyond religious and cultural diversity, it is our eternal love for cricket. Cricket is a passion that flows through the family in India. From cheering the teams when they play well to getting sad as your favourite player struck out, cricket evokes a wide range of emotions. Away from the outside noise, the ‘Men in Blue’ makes you believe that the only noise that matters is the noise inside, directing you towards achieving anything you desire and dream of. No other sport can increase your heartbeat as much as cricket. These are the cricketers whose performances pump up the adrenaline and inspire the nation to love them for their unwavering quest for excellence in the game.
Noisemaker Stories is a six-episode immersive audio series by Jatin Sapru, a well-known Indian sportswriter, television personality, broadcaster, and cricket commentator. It highlights the journeys and tales of sixes and misses of some of the most admired cricketers, including Mohammed Siraj, Rishabh Pant, Ravi Bishnoi, Prithvi Shaw, Devdutt Padikkal and Yuzvendra Chahal.
Gaurav Khatri, Co-founder of Noise, said, “Cricket is a passion that runs in our blood, and there is no better gift for a cricket fan than knowing more about their favourite players. We’re excited to partner with Sochcast Media to shine a light on the stories of players who have donned the Indian jersey. Through Noisemaker Stories, we aim to connect with cricket enthusiasts to provide them with the best possible experience while entering the expanding audio entertainment landscape in India.”
Garima Surana, CEO, Sochcast, says, “It’s been an absolute pleasure working with India’s leading wearables & hearables brand where audio is an integral ingredient, and with Noisemaker Stories, our endeavour is to complement Noise’s existing media mix with an audio series that celebrates our country’s true spirit – Cricket. Both men and women devour the sport, but it’s interesting to witness 42.8% female viewership in the last season, making the content relevant for women equally more than ever! The show is brilliantly narrated by Jatin Sapru and conceptualised by our resident team of storytellers at Sochcast.”
Cricket lovers can listen to the first episode of Noisemakers Stories on Sochcast, Spotify, Amazon music, Apple podcasts, Google podcasts, Gaana and JioSaavn from 13th May onwards. New episodes will be released every week.
Listen here: https://app.sochcast.com/show/a223d3a2-53c3-49ca-82de-65de67599955
Sochcast is an immersive homegrown audio platform poised to empower & encourage women’s voices. A hub for hosting, redistribution & monetisation of audio. It’s the first full stack audio suite that is powered with Ad-Tech. Sochcast has product offerings that enable on-the-go-content creation in every language, branded audio solutions, and a monetization marketplace.
Noise was founded with the mission to democratize connected lifestyle for Indians. With consumer centricity at its core, Noise has constantly come up with industry-leading and path-breaking innovations in audio, wearable tech and connected tech. With 9 industry-first innovations to our credit, the company forges its way into the future with a heightened sense of co-creation and innovation in products.
Noise makes the latest personal technology accessories available and affordable to young Indian consumers. The company has been listed as the bestselling brand on Amazon and Flipkart for four years in a row and in 2019, Noise was the biggest Indian seller of wireless earphones in the country. Currently, it is amongst the top three leading TWS brands in India. Noise is also recognized as India’s No.1 Wearable Watch Brand for the last 8 quarters by IDC Worldwide Wearable Device Tracker and Counterpoint Research, reinforcing its position as a category leader. The brand is also aiming at global leadership as it is now no. 1 in APEC and no. 3 in the world when it comes to the basic smartwatches’ category.