ShopClues Partners with Japanese Budget Lifestyle Brand Miniso


Young ShopClues Customers Across 39,000 Pin Codes Can Now Buy Quirky Japanese Products Starting at Only INR 90

New Delhi, July 2019 – India’s largest managed online marketplace ShopClues, which delivers to over 39,000 pin codes, has kept up with the changing demands of its Tier III/IV customers by announcing a tie-up with much sought after Japanese budget lifestyle brand Miniso. 

The ShopClues platform will offer top-selling Miniso products from 5 different categories such as Bags & Luggage, Beauty, Fragrance, Home and Kitchen. The product prices will range from as low as INR 90 up to INR 350.

Both ShopClues and Miniso share a similar outlook when it comes to affordable, quality products, making this tie-up a natural extension of their core business ideologies. While ShopClues has remained focused on bringing e-commerce to customers in every town and village in India, Miniso has taken the Indian market by storm with its innovative range of reasonably priced products that have a global touch. Miniso is now expanding its reach through this online association with ShopClues.

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Sanjay Sethi, CEO & Co-Founder, Clues Network said

“As a brand, ShopClues has always been focused on partnering with the right aggregators to give our customers an expansive and diverse product range at affordable prices. Our core strength lies in serving value-seeking customers from metros and far-flung parts of the country. However, there is a misconception that young people outside of the metros are not style-seekers or that they do not want lifestyle products. This association with Miniso is in sync with our brand strategy to ensure that everybody across the country has access to products that are affordable and stylish,”

About Shopclues

Founded in 2011 and headquartered in Gurugram, ShopClues is the preferred e-commerce destination for Real India – Buyers and Sellers in Tier 2, 3 & 4 cities and beyond. With over – 100 million monthly visits, 28 million listed products and 6,00,000 + merchants, ShopClues has taken local brands to a National level servicing more than 31,500 pin codes across India.

Spearheaded by Sanjay Sethi & Radhika Ghai, ShopClues (an Indian subsidiary of Clues Network Inc., a US Corporation) was deemed a Unicorn in 2016 with the E Series Funding by Sovereign Wealth Fund GIC Pte Ltd. Other investors include Tiger Global Management LLC, Helion Venture Partners & Nexus Venture Partners. For more information, please visit –

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