China’s Huawei Turns on Humor in Campaign to win over Germany

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China's Huawei Turns on Humor in Campaign to win over Germany

Since the networks group seeks to defend its leading position in Europe’s largest market against concerns it introduces a national security threat china’s Huawei has turned to humor to burnish its reputation in Germany. 

Billboards posted around Berlin inquire whether mobile services will soon be more widespread than puppy poop while last week as the ruling party of Germany elected a successor to Chancellor Angela Merkel in Hamburg, Huawei’s rack was decked out with slogans. 

“Mutti – are we almost in fresh territory yet?” A sulking boy asks in a single, an ironic reference to Merkel’s widely ridiculed remark in 2013 that the internet was “new territory for every one of us”. 

Meng denies wrongdoing and China has demanded her release. 

Many U.S. allies also have barred Huawei from their economies citing national security issues, as well as the Shenzhen-based worldwide telecoms networks market leader can ill afford to lose its foothold in Germany, where it initially established operations in 2001. 

“Our target group is quite much decision makers,” Patrick Berger, head of press affairs at Huawei’s Berlin office, said of this campaign, launched a month ago as a few German policymakers encouraged Berlin to consider excluding Huawei. 

Thinking Ahead 

The campaign is titled ‘Huaweiterdenken’ – a chemical word translatable as”Thinking ahead with Huawei” – and seeks to emphasize how its technologies are helping individuals as lifestyles change. 

Competitors say it smacks of desperation in an adverse political climate. 

“The one stakeholder they feel they can still influence is the general public,” a single telecoms industry boss said. 

Huawei, that sells solutions to Vodafone, Deutsche Telecom, and Telefonica Deutschland, has started an information security lab in Bonn, to soothe concerns. 

Germany’s information-security watchdog said this “significantly improved” its ability to scrutinize the information- and – cyber-security of gear. 

Huawei is trialing a 5G project with Deutsche Telekom in Berlin ahead of this auction of licenses in early 2019 that could unlock billions in network investments to enable connected factories, smart cities or self-driving automobiles. 

Its own public affairs team was not involved in any meetings Though some CDU leaders fell by Huawei’s Hamburg stand and the exhibition hall was different from where Annegret Kramp-Karrenbauer was elected party leader. 

“Our existence had nothing to do with all the safety debate,” Berger said. “And I can already tell you that we are going to be at the party conferences following year.”