Commencing on 24th September 2022, the program will offer learners in-depth insights and understanding of several Digital Marketing and MarTech concepts and help them stay updated with the latest industry trends

August 19th, 2022: Further expanding its vast course portfolio, Imarticus Learning, India’s frontrunning professional education firm, has launched an Advanced Certification in Digital Marketing and MarTech (Marketing Technology) in association with IIT Roorkee. Aiming to provide a cutting-edge learning experience, the course is ideal for those who wish to enter and build a strong career in the Digital Marketing and MarTech industries.

With a forward-looking curriculum, the program will not only enable students to learn about the foundational elements of marketing and Digital Marketing but also the advanced components such as analytics for marketers and the future of the Digital Marketing industry. The Advanced Certification course employs various methodologies, including projects, case studies, live examples from recent Digital Marketing events to ensure engaged and holistic learning.

Encouraging peer learning and networking, the program allows learners to build meaningful professional relationships with industry leaders and other fellow learners that will benefit their careers. Overall, the certificate course aims to impart an in-depth understanding of various concepts in the Digital Marketing and MarTech spectrum, including Search Engine Marketing and Digital Marketing Analytics.

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Aiming to build the next generation of leaders in the Digital Marketing space, Imarticus Learning and IIT Roorkee’s Advanced Certificate course will ensure a robust curriculum and interactions with industry stalwarts with decades of experience. The course will offer learners an opportunity to experience a world-class campus immersion program at IIT Roorkee, one of the leading educational institutions in India, and enable them to achieve their aspirations of making it big in the Digital Marketing and MarTech sectors.

Speaking on the course and collaboration, Mr. Nikhil Barshikar, Founder and MD of Imarticus Learning, said, “Imarticus Learning has always been committed to offering world-class learning experiences. Through our industry-centric curriculum and expert mentors, we aim to shape learners into future-ready professionals who are updated with the latest trends in their domain. This is our 3rd product collaboration with IIT Roorkee, and we are pleased to partner with them once again for the Advanced Certification in Digital Marketing and MarTech. The course, taught by experienced professors and experts, will give learners a detailed understanding of the sector and enable them to apply the concepts in the real world. We look forward to continuing our fruitful relationship with IIT Roorkee and will be launching more such programs soon.”

With a minimum of 50% marks required in graduation/post-graduation, the course will be taught by Prof Kalpak Kulkarni and Prof.Sorabh Arora from IIT Roorkee. The candidature of the professionals will be based on the application submitted, and the final decisions will be jointly made by IIT Roorkee and Imarticus Learning. Once the interested candidates submit their applications, they will need to go through a selection interview/exam and, if shortlisted, will receive an offer letter. Post this, they will need to complete the admission formalities within a week. While the program fee is INR 125,000, Imarticus Learning offers options like no-cost EMIs for students who require financial assistance.  

About Imarticus Learning

Founded in 2012, Imarticus Learning is famed for its industry-first approach to bridging the gap between employment and academia. Working in alliance with world-renowned organizations and industry experts, the institute offers its learners professional certifications and job placement opportunities that sculpt the workforce of the future. Its mission is to upgrade the quality of human skill capital to meet current and emerging employment demands.

Imarticus Learning is highly reputed for its unique teaching methodology, which includes immersive live lectures (both classroom and online), peer-to-peer discussions, industry-oriented seminars, and guest lectures, rigorous training exercises and projects, and soft skill improvement sessions, mentorship by industry experts, and much more.

With its vast course catalog that encompasses thorough training in cutting-edge subjects such as Data Science, Machine Learning, Artificial Intelligence, Business Analytics, Corporate Finance, Investment Banking, Capital Markets, Web Development, and many others, Imarticus Learning aims to mold highly skilled employees for various industries, functions and job roles.

About IIT Roorkee

IIT Roorkee, Indian Institute of Technology – Roorkee is amongst the foremost institutes of national importance in higher technological education, both basic and applied research. Since its establishment, the institute has played a vital role in providing technical manpower and know-how to the country in pursuit of research. IIT Roorkee is ranked #7 overall by the NIRF as per the recently published 2022 university rankings.

The institute ranks amongst the best technological institutions in the world and has contributed to all sectors of technological development. It is considered a trend-setter in the fields of education, scientific research, technology, and engineering. With more than 170 years of existence, the institute celebrated its sesquicentennial in October 1996. It was converted to an IIT on September 21, 2001, by an Ordinance issued by the Government of India declaring it as the nation’s seventh Indian Institute of Technology and an institution of national importance.

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