Jio Haptik launches Interakt, a one stop solution for SMBs to manage their sales & customer interactions on WhatsApp


Mumbai, October 12, 2021: Jio Haptik Technologies Limited, one of the world’s largest customer experience AI platforms, today announced the general availability of Interakt, an app that enables SMBs to manage their entire business on WhatsApp. This is Haptik’s first product created for the thriving SMB & MSME economy in India, which by some estimates has over 50 million businesses and contributes to almost 30% of the country’s GDP. With Interakt, businesses get a dedicated WhatsApp Business number which they can use to communicate with their customers for product inquiries, customer care, alerts & notifications, assisted sales & more.  

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With the rise Of Direct To Consumer (D2C) commerce further accelerated during Covid, WhatsApp has become the default app for consumers to interact with businesses. Interakt has been built on top of the official WhatsApp Business API and provides a seamless tool for business owners to get their own WhatsApp Business number, manage conversations at scale with a Shared Inbox (web & mobile), and engage customers with Notification Management, in addition to providing out of the box integration with Shopify.

The app was launched for early access a few months back and already has more than 500 businesses using it, including prominent D2C brands such as The Pillow Company, Bare Anatomy, Superbottoms, Flo Mattress, Sleepy Owl, Priyaasi, & more. Interakt plans to grow this number by 10x over the next 6-12 months given the overwhelming response the product has had from initial customers.

“WhatsApp is already the default platform for people in India to shop directly from brands and small businesses,” said Aakrit Vaish, Co-Founder & CEO of Haptik. “However it can get challenging for businesses to manage these interactions at scale. We believe there will be a time when WhatsApp will become the largest channel for such transactions, even bigger than the web. We have built Interakt to power this new conversational commerce economy.”

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With Interakt’s automated reminders for abandoned carts, back-in-stock alerts, and interactive buttons on WhatsApp which customers opt-in to receive, e-commerce businesses can easily recover lost sales to maximize conversions. Businesses can also provide best-in-class customer support through a Shared Team Inbox enabling multi-agent conversations on both desktop and through a mobile app, and also measure the agent team’s performance. Interakt’s campaign manager allows businesses to set up one-time or recurring campaigns based on the customer journey, automatically or through a manual upload of a CSV. The app offers quick integrations with popular e-stores, CRMs, and business apps like Shopify, WooCommerce, Magento, Zoho, Google Sheets & more. 

Interakt app is available for download on Android/iOS app stores, and exclusively for the Shopify merchants on the Shopify App Store. 

Interakt will be run as a separate independent business line by Jio Haptik. The company’s enterprise customers also have access to the tool to run campaigns and send notifications. Upcoming features of Interakt include automated responses, catalogue creation, advanced analytics, integrations with payment gateways, and a whole lot more. For more information, visit

About Haptik

Haptik is one of the world’s largest Conversational AI companies, having reached over 100 million devices, and processed over 3 billion conversations. Part of the $65 billion Internet conglomerate Reliance Jio Platforms, Haptik intelligent virtual assistants enable Fortune 500 brands globally to enhance customer experience while saving costs and increasing revenue. The company has been featured as a leader in the category across many platforms including Gartner, AI Time Journal, Opus Research & more. Haptik’s leading clients and partners include KFC, Oyo Rooms, Starhub, HP, Tata Group, Disney Hotstar, OLA, and Zurich Insurance among others.

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