Mumbai, September 6, 2019: Renowned movie production and distribution company Fox Star Studios collaborated with Likee, the pioneering global short video creation platform to introduce the #Chhichhore challenge. Creative Likee users were selected to meet and greet the lead actors of the movie – Sushant Singh Rajput and Shraddha Kapoor. In the first-of-its-kind brand collaboration, Likee set the connection between users and Bollywood.
Furthermore, another 15 top influencers on Likee were also invited as special guests to support the first movie screening of Chhichhore, specially organized by Fox Star Studios for college student in 10 cities.
Likee is home to numerous social media platform influencers, which easily enable brands to the expand reach of their activities among young users in the most impactful way and improve their influence over target audience.
Likers’ participation helped create curiosity among the young movie enthusiasts for the movie and enabled Fox Star Studios to successfully expand their reach among the young population of India in an innovative manner.
Launched in 2017 in India, Likee has emerged as the most attractive platform for influencers from all walks of life. The platform is successfully cultivating and supporting the growth of these influencers with company’s special training and development system. Hence the platform has the potential to amplify results for any movie or brand promotion activities. The platform is also working on selective brand collaborations to provide value to both Likee influencers as well as the brands.