687 sq. ft. store is located at Ahmedabad One Mall

New Delhi: October 7, 2019: W, a premium fusion wear brand, which merges Indian and western sensibilities with an emphasis on distinctive design and styling, recently opened its new store at city Ahmedabad. With this launch, the brand has moved ahead in its expansion catering to the needs of the entire city. Spread across 687 square feet, the new store is located at Ahmedabad One Mall- a popular retail destination in the city.

The store displays the latest and vibrant collection with a complete range of styles featuring an extensive mix of kurtas, fashion bottoms like palazzos, skirts, trousers, dupattas and accessories to match every occasion, mood and personality. W offers Indian fusion wear and stays a step ahead of the fashion curve. In their Festive’19 collection, W offers different designs and silhouettes; providing a complete wardrobe solution for women. Keeping with tradition, this season W goes sustainable and fashionable yet again with its latest ‘Pop Sets’, catering to a class of consumers who prefer stylish and sustainable products. Presenting the perfect union of pop colors & trendy silhouettes, the brand takes an unconventional approach to the festive dressing.

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The highlight of this store is the new retail store design adopted by W to display the new categories of merchandises differently.  The most prominent feature is the usage of white as the principal colour that helps better focus on colours of the merchandise. The new format highlights the brand better displaying all the styles of the season. There is an interesting window display to attract customers’ attention as well as the key styles of the season are highlighted at the centre of the store. The store showcases the merchandise through podiums of display fixtures, lighting fixtures and taller display units thus providing the customers a delightful shopping experience. 

Availability

As of June 30, 2019, we sold our products through 326 exclusive brand outlets. We also sold our products through exclusive brand outlets in Nepal, Mauritius and Sri Lanka. In addition, we sold our products through our own website and online retailers, Myntra, Jabong and Amazon, among others and through its own websites- wforwoman.com.

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About W

W by TCNS Clothing Co. Ltd. is a mirror for the new age Indian woman who are rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar – Kameez was transformed into its chic & urban yet comfortable form. It is a brand that provides contemporary Indian wear for the working woman and home maker and believes in delivering design functionality with mix n match combinations. 

About TCNS

TCNS is India’s leading women’s branded Apparel Company. The company designs, manufactures, markets and retails a wide portfolio of women’s branded apparel across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination-sets and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman, including every-day wear, casual wear, work wear and occasion wear.

It sells its products across India and through multiple distribution channels. As of June 30, 2019, it sold its products through 552 exclusive brand outlets, 1,661 large format store doors and 1,454 multi-brand outlets, located in 29 states and two union territories in India. It also sells its products through exclusive brand outlets in Nepal, Mauritius and Sri Lanka. In addition, it sells its products through its own website and online retailers.

Please visit https://wforwoman.com/ for more information